Market Overview

Yuengling's Ice Cream Expands Footprint with Boyer's Markets through SuperValu Distributors


ATLANTA, GA / ACCESSWIRE / May 12, 2020 / Aureus, Inc. (OTC:ARSN), a food brand development company focused on acquiring and growing well-established food brands, announced today that Yuengling's Ice Cream ("Yuengling's") is now available at Boyer's Food Markets ("Boyer's"). Yuengling's will utilize the distribution services of SuperValu, which is owned by United Natural Foods ("UNFI").

Boyer's is a family and employee-owned group of retail grocery stores with 18 locations in eastern Pennsylvania. Boyer's store footprint is smaller than the large chain stores but are located in prime locations in smaller cities and towns. Boyer's maintains the exceptional customer service and feel one would expect from a small-town, traditional grocery store. And, as their slogan states, "Shop Fast and Save Money", Boyer's makes shopping easy with very competitive prices. Boyer's initially is selling seven of Yuengling's Pint flavors. These include Vanilla, Black & Tan, Butterbeer, Espresso Chip, Peanut Butter Cup, Cookies & Cream, and Cherry Vanilla Chunk.

"Yuengling's is excited to be working with SuperValu, a wholly owned subsidiary of UNFI. SuperValu/UNFI ships more than 600 million cases annually, through 60 distribution centers/warehouses, and serves thousands of retailers throughout the United States and Canada. We hope this relationship will help us expand our sales in the future," said Everett Dickson, Aureus' President.

About Aureus, Inc.

Management and ownership recently changed hands. The new focus is on acquiring specific assets in and related to the food industry, with a focus on ice cream. Aureus owns the assets and trademarks of the Yuengling's Ice Cream brand, and the exclusive right to market and sell the products of the brand. The goal of Aureus in the operation to consolidate all factors that are positive for the Yuengling's brand into a synergistic success for Aureus shareholders as well as the next generation of Yuengling's consumers.

About Yuengling's Ice Cream

Developed by American businessman, Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during Prohibition (1920-1933), Yuengling's Ice Cream has a strong tradition of making exceptional super-premium ice cream products in central Pennsylvania. David Yuengling and Rob Bohorad revived the brand in 2014 and an American classic was reborn. The fan-favorite brand continues advancing its legacy and its renowned dairy quality, by using locally sourced dairy ingredients that contain no added hormones. Yuengling's Ice Cream is a super-premium ice cream, which means it has a butterfat content of 14% or greater. In addition to having high butterfat, Yuengling's also has low overrun (or a lower amount of air). This makes the ice cream less whipped and much more dense. Yuengling's also is constantly working to keep its product as "clean" as possible, by using as few ingredients as necessary, and those that are used are of a very high quality. The brands Yuengling's is most similar to are Häagen-Dazs and Ben & Jerry's.

The Yuengling's Ice Cream Corporation- as it's been since 1935- is stand alone, and separately owned and run companies from D. G. Yuengling and Sons, Inc Brewery

Safe Harbor Statement

This communication contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of US Highland, Inc and members of its management as well as the assumptions on which such statements are based.

Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully, and the ability to complete before-mentioned transactions.

The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

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SOURCE: Aureus Incorporated

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