Market Overview

Top Trends in Tobacco and Anti-Smoking Products 2020


New York, April 03, 2020 (GLOBE NEWSWIRE) -- announces the release of the report "Top Trends in Tobacco and Anti-Smoking Products 2020" -

This overarching segment covers an array of core categories, including cigarettes, cigars, smoking and smokeless tobacco, heat-not-burn (HNB) tobacco, tobacco heating products (THPs), and e-cigarettes. The key trends explored are Taste Matters, Seeking Tobacco Alternatives, Minor Luxuries, "Connected" Smoking, and Craving Sensation.

- Innovative taste experiences are becoming more and more important for persuading smokers to switch to heat-not-burn tobacco products.
- Tobacco alternative innovations help to cater to smokers' desire to be less unhealthy as well as enjoy new experiences.
- Premium and upscale offers are still key elements in making tobacco enjoyable
- Digital technology can help smokers to build positive relationship with smoking.
- While cigarettes face strict regulations, tobacco innovation can be a way to enhance the sensory experience offered.

Reasons to Buy
- Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
- Learn what consumer behavior is driving innovation using latest consumer research.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Read the full report:

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