Blue Apron Adds New Premium Recipes to Its Menu: Specialty Ingredients, New Techniques, an Exceptional Cooking Experience

Make an average night feel extraordinary with new premium meals from Blue Apron APRN, recipes that introduce home cooks to specialty protein combinations, advanced culinary techniques, and unique flavor twists, elevating dinnertime to an exceptional cooking and eating experience. The new premium recipes deliver the experience customers know and love from Blue Apron, with an added emphasis on teaching home cooks how to create more elaborate creations. Ever wanted to recreate the flavors of a bouillabaisse without the hours of work or learn how to cook a Swiss potato rösti? Blue Apron Premium is the perfect solution.

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Hibachi-Style Steak & Shrimp with Bok Choy, Snow Peas & Marinated Cucumber (Photo: Business Wire)

"We created Blue Apron Premium recipes to introduce home cooks to the origins of many diverse cuisines as well as advanced cooking techniques that reflect the background of the highly trained chefs in our test kitchen," said John Adler, VP of Culinary, Blue Apron. "Whether you're hoping to cook a more elaborate meal for a special night at home or looking to sharpen your skills in the kitchen, Blue Apron Premium recipes are designed to be achievable, fun, and, like all of our creations, delicious!"

Blue Apron Premium recipes will be initially featured as a new twelfth selection on its Signature Two-Serving menu. The new premium recipes will be featured on its Four-Serving menu beginning April 20. Sample recipes include:

Week of 3/16: Hibachi-Style Steak & Shrimp with Bok Choy, Snow Peas & Marinated Cucumber
Week of 3/23: Chicken Saltimbocca with Roasted Potatoes, Spinach & Caper Pan Sauce
Week of 3/30: Provençal-Style Salmon & Shrimp with Aromatic Broth & Saffron Toast
Week of 4/6: Spinach & Goat Cheese-Stuffed Pork Roast with Tzatziki & Warm Farro Salad
Week of 4/14: Grass-Fed NY Strip Steaks with Mushrooms, Thyme Butter & Potato Rösti

Pricing for Blue Apron Premium meals will vary between $13.99 and $19.99 per serving on its Four-Serving menu and between $14.99 and $19.99 per serving on its Two-Serving menu depending on the recipe. Orders can be placed now through Blue Apron's website and mobile app for delivery beginning the week of March 16. Initial quantities for Blue Apron Premium meals are limited.

About Blue Apron:
Blue Apron's mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The Company has developed an integrated ecosystem that enables the Company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.