Market Overview

Thriving during the Amazon retail age - Canadian action-sports retailer PRFO Sports celebrates 30 years of business

  • Canadian business celebrates 30 years of operation in an ever-evolving retail market.
  • One of, if not the oldest still operating snowboard specialist retailers in Canada (Product Mix has diversified since then).
  • Led by two young entrepreneurs, Jason Mclean & Alexandre Filion, who took over at the age of 25 in 2008 after working in the business for 10 previous years.
  • Limited one of a kind custom snowboard being built by Burton Snowboards to celebrate the anniversary. PRFO Sports will be auctioning it off with all proceeds going to charity.

ST-SAUVEUR-DES-MONTS, QC, Feb. 27, 2020 /CNW Telbec/ - In a dramatically different retail landscape compared to their early days of operation in 1989, PRFO Sports has managed to adapt to the new tech-savvy retail market by developing a highly customized bilingual website and by bringing their gear specialists online and by being more accessible to their customers across the country.

Jason Mclean (Left) - Alexandre Filion (Right) - Owners since 1989 (CNW Group/PRFO Sports)

Bilingual gear specialists are available online via chat, email or phone in order to ensure customers are making the right equipment and technical apparel choices according to their needs. This is something you rarely find on marketplaces such as eBay and Amazon.

Following the US market crash of 2008, many independent brick and mortar retailers across North America began to fall. Many consumers started to pick up the habit of shopping online. Rather than blame the economy or the emerging online shopping trends for the decline of brick and mortar retail, the business chose to fight fire with fire.

''We chose to embrace the online growing shopping trend by sharing our expertise and renowned customer service to customers across the country via the internet while at the same time keeping an emphasis on local service-based products such as bike tune-ups and ski repairs.''

The original and only brick and mortar store is situated in the Laurentian mountains of Québec, just north of Montreal. The store has now become somewhat of a hub and service center where customers can buy, preview goods, hang out, get advice from our gear specialists as well as getting a tune-up for their bikes, skis or snowboards.

To honor the occasion, Burton Snowboards - who has been a longtime business partner of PRFO Sports - is producing a limited 30th year anniversary board which will be auctioned off in the spring with all proceeds going back to a community charity.

To get ahold of one of PRFO Sports gear specialists, head to and get the gear advice needed to help ensure your next adventure is a success.

PRFO Sports is a leading action sports retailer in Canada that has been operating since 1989.


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