Market Overview

Champion Petfoods Ramps up Innovation with Launch of New ORIJEN and ACANA Recipes

Share:

Company Continues Drive to Meet Growing Global Demand for Premium Pet Foods

Champion Petfoods, a leading maker of premium pet foods, today announced the launch of 3 new pet food lines as global demand for its high-quality dog and cat food continues to grow. The new lines include 1 new dog food recipe, ORIJEN Small Breed; 1 new cat food recipe, ACANA Cat; and an enhanced recipe of its ACANA Singles line, offering our most advanced limited ingredient diet (LID) available.

Today, with more and more consumers moving into urban areas with smaller living spaces, Pet Lovers are increasingly turning to small breed dogs as pets. ORIJEN Small Breed is specially formulated to support a small dog's immune system and joint mobility for active living and healthy aging. Its benefit-rich recipe is designed to offer a diet that is brimming with animal protein from free-run chicken, turkey, and quail, and three kinds of whole, wild-caught fish, providing a food that is packed with flavor and nutrients.

For Pet Lovers with cats, Champion is announcing four new ACANA Cat recipes and three enhanced recipes which contain quality fresh ingredients, enhanced antioxidants to support a healthy immune system, and freeze-dry coated kibble for a taste that cats crave.

New ACANA Cat recipes:

  • ACANA Cat First Feast, made with 70% small prey animal ingredients and specially formulated for kittens' growth and development
  • ACANA Cat Homestead Harvest, with 65% small prey animal ingredients from free-run poultry and wild-caught fish, with essential vitamins and nutrients cats need to help maintain eye and heart health
  • ACANA Cat Bountiful Catch, with 65% small prey animal ingredients from wild-caught fish providing balanced Omega-3 and -6 fatty acids to support healthy skin and a shiny coat
  • ACANA Cat Indoor Entrée, with 65% small prey animal ingredients to support healthy weight management and lean muscle maintenance

Additionally, three existing ACANA Regionals Cat recipes have been enhanced with a taste cats will love. These protein-rich recipes now include 75% quality animal ingredients with a combination of high-quality protein, natural sources of fiber, and a probiotic blend to help support digestive health.

The three recipes with a new look and enhanced taste are:

  • ACANA Cat Meadowlands
  • ACANA Cat Grasslands
  • ACANA Cat Wild Atlantic

The company also announced it is rolling out its most advanced limited ingredient diets under the ACANA brand with enhanced recipes of its ACANA Singles line. The new recipes will include an overall increase in protein from fresh and raw meat (from 60 to 65%), will reduce legumes by 50%, replace peas with sweet potato, and increase heart healthy nutrients, taurine and B vitamins.

Noting that today's announcement reflects the company's re-energized focus on innovation, Champion Chief Marketing Officer Rod Troni stated that, "Champion is all about offering premium recipes with the health of pets as our primary focus. The new recipes provide better quality options for a larger segment of the pet population. With the trend in small breed ownership our new ORIJEN Small Breed and ACANA Cat recipes meet the growing needs of today's Pet Lovers who demand quality and trust."

Champion, which distributes is award-winning ORIJEN and ACANA brands to almost 100 countries around the globe, recently opened its new NorthStar Kitchen in Acheson, Alberta. The new Kitchen is the most advanced, state-of-the-art pet food facility in the world, giving the company significant runway to meet increasing demand. Advancing the industry's knowledge about pet nutrition and driving healthier premium products have been cited as key priorities for Champion.

The new ORIJEN Small Breed, ACANA Cat and ACANA Singles recipes will be available at leading specialty pet retailers nationwide in mid- to late-April 2020. To find a local retailer visit: https://www.orijen.ca/where-to-buy/

About Champion Petfoods

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning more than 30 years. Its ORIJEN and ACANA brands feature unmatched inclusions of Fresh Regional Ingredients and are made exclusively in Champion's own kitchens. Founded in the small town of Barrhead, Alberta, Champion now exports to more than 90 countries around the world. To learn more, visit championpetfoods.com.

View Comments and Join the Discussion!
 
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com