Market Overview

Harris Williams Advises Kronos Foods, Inc. on its Sale to Entrepreneurial Equity Partners

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Harris Williams, a global investment bank specializing in M&A advisory services, announces that it advised Kronos Foods, Inc. (Kronos), a portfolio company of Grey Mountain Partners, LLC (Grey Mountain), on its sale to Entrepreneurial Equity Partners (e2p). Kronos is a leading provider of on-trend, value-added specialty protein, bakery and sauce products. The transaction was led by Tim Alexander, Brant Cash, Brant Wilczek and Richard Furseth of the Harris Williams Consumer Group.

"Kronos' differentiated offering of world cuisine, premier innovation and customer-centric culture has driven significant growth over the past several years," said Tim Alexander, a managing director at Harris Williams. "Ensuring investors fully appreciated Kronos' story and capabilities required an advisor with extensive expertise in food. We are excited to find a partner for our client in e2p that we believe will build upon Kronos' recent momentum."

"Investors are attracted to the food and beverage sector for its stability and are particularly looking for businesses with a proven history driving growth through innovation. Companies like Kronos, with a leading position in Mediterranean foods and the flexibility to expand into new, value-added protein and bakery products, are positioned to thrive in the evolving food industry," said Brant Cash, a managing director at Harris Williams.

Since 1975, Kronos has led the specialty protein industry in innovation, starting with the successful development and marketing of the first standardized gyros cone. Kronos has now expanded beyond Mediterranean foods into bold, on-trend world cuisine via its lines of value-added specialty proteins, bakery products and sauces.

Grey Mountain is a Boulder, Colorado-based private equity firm that focuses on partnering with management to create lasting value through operational improvements and strategic growth initiatives. Grey Mountain invests at the small end of the middle market in companies across a wide range of industries, manages approximately $700 million of assets and is currently investing from its third fund.

e2p is a middle market, Chicago-based private equity firm focused on control-oriented investments in the food and consumer packaged goods industries. e2p's team of professionals includes experienced food and consumer packaged goods executives and investors who bring an entrepreneurial mindset and extensive industry networks to supporting and collaborating with portfolio company teams.

Harris Williams, an investment bank specializing in M&A advisory services, advocates for sellers and buyers of companies worldwide through critical milestones and provides thoughtful advice during the lives of their businesses. By collaborating as one firm across Industry Groups and geographies, the firm helps its clients achieve outcomes that support their objectives and strategically create value. Harris Williams is committed to execution excellence and to building enduring, valued relationships that are based on mutual trust. Harris Williams is a subsidiary of the PNC Financial Services Group, Inc. (NYSE:PNC).

The Harris Williams Consumer Group has completed more than 60 transactions in recent years across a variety of verticals, including branded consumer products; consumer services; food, beverage and agribusiness; and restaurant and retail. For more information on the Harris Williams Consumer Group and other recent transactions, visit the Consumer Group's section of the Harris Williams website.

Harris Williams LLC is a registered broker-dealer and member of FINRA and SIPC. Harris Williams & Co. Ltd is a private limited company incorporated under English law with its registered office at 5th Floor, 6 St. Andrew Street, London EC4A 3AE, UK, registered with the Registrar of Companies for England and Wales (registration number 07078852). Harris Williams & Co. Ltd is authorized and regulated by the Financial Conduct Authority. Harris Williams & Co. Corporate Finance Advisors GmbH is registered in the commercial register of the local court of Frankfurt am Main, Germany, under HRB 107540. The registered address is Bockenheimer Landstrasse 33-35, 60325 Frankfurt am Main, Germany (email address: hwgermany@harriswilliams.com). Geschäftsführer/Directors: Jeffery H. Perkins, Paul Poggi. (VAT No. DE321666994). Harris Williams is a trade name under which Harris Williams LLC, Harris Williams & Co. Ltd and Harris Williams & Co. Corporate Finance Advisors GmbH conduct business.

For media inquiries, please contact Katie Langemeier, associate brand manager, at +1 (804) 648-0072.

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