Market Overview

Featured Analyst Joanna O'Connell Answers Marketers' Most-Asked Questions from Jivox Webinar About Dynamic Creative & Marketing ROI


SAN MATEO, Calif., Nov. 20, 2019 /PRNewswire-PRWeb/ -- Jivox, the leader in personalized digital marketing, today released new insights shared by featured principal analyst and vice president of Forrester, Joanna O'Connell, through a comprehensive ebook that captures the five most-asked DCO questions during a recent Jivox webinar focusing on how to use DCO to drive ROI.

Entitled "5 'Whats' Marketers Ask About Dynamic Creative (DCO) and Marketing ROI," the ebook offers advice to brand marketers who seek to remove roadblocks along their journey for selecting and implementing a DCO solution while highlighting best practices for those who seek ROI as they scale DCO globally--all of which were top of mind questions to address consumers' demand for relevant content and a personalized experience.

In the material, O'Connell tackles key questions that include:

1. What does dynamic creative mean for folks who have not done it before vs. those who are more experienced?
2. What should drive the decision to use dynamic creative: media, creative, or both as a team?
3. What is dynamic creative used for — performance or branding campaigns? How should marketers look at it from a customer journey perspective?
4. What are the technologies needed to deliver dynamic creative through omnichannel at scale?
5. What kind of ROI does dynamic creative deliver? (e.g., production cost savings, media performance efficiency, increasing engagement)

"Joanna is one of the most knowledgeable and respected analysts in the industry. We are excited to be able to tap into her expertise to provide marketers unbiased insights into the benefits of DCO, and clearing the path for brands to leverage automation to reduce production costs, increase media performance and accelerate customer engagement," said Anna Luo, Vice President, Customer Innovation and Marketing, Jivox.

For more information or to request access to the eBook for download, please go to

About Jivox
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO), customer journey optimization and identity technologies to deliver user-consented omni-channel precision marketing. With Jivox, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Through automation, Jivox delivers ROI by reducing production costs and increasing media performance. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more.

Media Contact:
Laura Goldberg
LBG Public Relations for Jivox



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