Market Overview

Book discusses the reasons why a lack of aerobic exercise contributes to arterial diseases


‘Aerobics: The Invisible Advantage' gets new marketing campaign

SAN JOSE, Calif. (PRWEB) October 23, 2019

Ronald Portal believes that with all the talk about including exercises in one's lifestyle, nowhere is there an explanation of how aerobic exercise prevents the excessive buildup of cholesterol and hardening of the arteries. This is the reason he writes "Aerobics: The Invisible Advantage" (published by AuthorHouse in January of 2003).

Set for a new marketing campaign, the information in the book unfolds by way of a conversation between three human entities, the mental, the physical and the emotional. Revealed through their discussion are the reasons why a lack of aerobic exercise is to blame for the hardening of the arteries, the development of excessive cholesterol on the inside walls of arteries and weak collateral circulation.

As a physical educator, the author spent 37 years teaching the aerobic preventive approach to arterial difficulties. He says, "We are talking about a muscle system that has been weakened by the inactivity of modern technology." The book offered one of the pioneer explanation of how aerobics actually influences the inside diameter of arteries.

Supported with statistics and quick health facts, "Aerobics: The Invisible Advantage" attempts to promote understanding on the subject and get the priorities straight so focus can be shifted to prevention. "We are not what we eat, but rather we are what we do," Portal adds. For more details about the book, please visit

"Aerobics: The Invisible Advantage"

By Ronald Portal

Softcover | 5 x 8in | 110 pages | ISBN 9781403335159

Available at Amazon and Barnes & Noble

About the Author

Ronald Portal is retired after 37 years of teaching physical education in the San Jose Unified School District.

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