Latitude21Resorts Announces the Launch of the Next Big Thing in the FRBO Space

WILMINGTON, Del., Oct. 17, 2019 /PRNewswire-PRWeb/ -- There is no doubt that Airbnb's phenomenal success has skyrocketed them to the top of the travel industry's rental accommodations in just a few short years. The once quirky For-Rent-By-Owner (FRBO) concept has now become a key prospect in the ever-growing travel industry. Even well noted online travel agencies such as Booking.com and Orbitz.com are now offering FRBO style vacations themselves. With these brand names now following suit, it makes one wonder, is there room for yet another take on the FRBO concept?

Latitude21Resorts.com seems to think so. It has recently launched a new site that they claim will be the next big thing in the travel industry…timeshare rentals.

Timeshare is not a new concept by any means. The industry has been around in some form for over 40 years. However, the new idea from Latitude21Resorts is the ability to rent a timeshare, instead of having to purchase one. Latitude21Resorts founder and CEO, Heather Guffin, seems to think that this concept will be a game changer for the travel industry.

"Renting a timeshare unit gives consumers the space and features that they have come to expect in an Airbnb/FRBO style of vacation, without skimping on the services and amenities that they would normally expect from a hotel," remarks Ms. Guffin in a recent interview.

According to Guffin, vacationers are lacking basic services such a front-desk, maid-service, or even a concierge when renting a single owner condo. "A timeshare unit generally offers the guest a suite which includes a kitchen, a living room, and multiple bedrooms, just like they would get by renting through Airbnb or VRBO, but it is still located within a resort community. This means that the typical timeshare development has been purpose built for vacationers in mind. It results in a better quality vacation experience then just renting someone's guest house."

With reported revenues of 6.4 billion dollars in 2018 between FRBO heavy weights, Airbnb and VRBO alone, it is a mystery why the timeshare industry hasn't tried to cash-in on this market before.

"Historically, the timeshare industry has mostly focused on selling timeshare units versus renting them. We feel that was a huge mistake…a mistake that we intend to correct," stated Guffin. "Vacationers need more than just a bed to sleep on. They also need services, like a front desk, maid service, room service, and a concierge. They need amenities, like restaurants on site, a spa, a gym, or even a children's play area. A timeshare rental offers the best of both the FRBO and hotel space. We believe that this concept could take the travel industry by storm."

Considering that the entire timeshare industry amassed only $10 billion dollars in revenue last year, cashing in on some of the FRBO market could be a game-changer for the industry as a whole.

Latitude21Resorts.com will launch their new site at the end of this month. The new timeshare rentals site will be focusing primarily on destinations that lie on the 21st Latitude, such as Hawaii, Mexico, and the Caribbean. "We are a relatively small business compared to the Goliath's in the travel industry that we will be coming up against. Choosing to niche is essential to our survival…at least for our initial years. The beach destinations that we will feature in Hawaii, Mexico, and the Caribbean are at the top of everyone's travel list. Since they are within a relatively small geographical area, it allows us to service our clients a little easier," remarked Guffin.

It seems like Latitude21Resorts' timeshare rental concept might just be the new big thing in the travel industry. They will be up against some stiff competition, but we sure are looking forward to watching this dynamic new company make some waves in the travel industry.

SOURCE Latitude21Resorts.com