Market Overview

The Hartford Reinvents The Small Business Owner's Policy


New digital experience offers agents and small business owners real-time pricing and customized coverage recommendations

The Hartford has launched the next generation of its industry-leading Spectrum® Business Owner's Policy (BOP) that delivers tailored insurance coverage recommendations, real-time, transparent pricing and simplified coverage explanations.

"This is more than just a product release," said Stephanie Bush, head of Small Commercial and Personal Lines at The Hartford. "Agents have told us that our business owner's policy and quoting system were already the best in the industry, but we saw an opportunity to offer even more. We're all consumers and expect customization and ease in our own digital shopping experiences, and we believe quoting and buying small business insurance should be just as effortless."

Customized recommendations and pricing updates in real-time

The new policy offers tailored coverage recommendations as the quote is being built. If there is a question about a recommended coverage, a pop-up window is available with a simple description and an explanation for why the coverage is recommended for a customer's specific business.

Agents can see the pricing of each coverage selection on the screen immediately, providing transparency as they move through a quote – it is an overall process that has not been seen in the industry.

In addition, the quote proposal and policy documents have been rebuilt with the customer in mind. They include easy-to-understand descriptions, intuitive coverage groupings, detailed pricing explanations and a glossary of terms to ensure small business owners fully understand their insurance coverage and limits.

"The updated system is user-friendly and demonstrates that The Hartford listens to its agency partners," said Amy Binning, account manager at Horizon Agency, Inc. "The new features enable us to provide greater customization to our customers. For new agents, this is especially useful, as they quote clients and educate them about the protection being provided."

This next generation of Spectrum is available in 16 states and will be rolled out nationwide by early 2020. To learn more about The Hartford's small business insurance, visit

The Hartford has been insuring small business owners for more than 200 years and was one of the first carriers to create a dedicated business unit for small commercial more than 30 years ago. The company, along with its agents, serves more than one million small business customers.

About The Hartford

The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at Follow us on Twitter at @TheHartford_PR.

The Hartford Financial Services Group, Inc., (NYSE:HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, Connecticut. For additional details, please read The Hartford's legal notice.


Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our 2018 Annual Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

From time to time, The Hartford may use its website and/or social media outlets, such as Twitter and Facebook, to disseminate material company information. Financial and other important information regarding The Hartford is routinely accessible through and posted on our website at, Twitter account at and Facebook at In addition, you may automatically receive email alerts and other information about The Hartford when you enroll your email address by visiting the "Email Alerts" section at

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at