Market Overview

New Global Study by Lenovo™ Reveals how Tech is Impacting our Human Values

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  • Over a third (38 percent) believe current technology is making people more open-minded and tolerant by allowing us to see the lives of people across the world
  • 35 percent think technology is making us more understanding whilst 32 percent believe it makes us more charitable
  • 66 percent of people believe Virtual Reality (VR) has the potential to increase understanding of other cultures even more

Whilst few would refute that technology contributes to making our lives easier, a new global research from Lenovo (HKSE: 992) (OTC:LNVGY) has found that a large proportion of those surveyed feel that technology has the power to make us more understanding, tolerant, charitable and open-minded.

The survey polled more than 15,000 people from the US, Mexico, Brazil, China, India, Japan, UK, Germany, France and Italy and revealed that nine out of ten respondents (89 percent) think that technology plays a large role in their day-to-day lives. Meanwhile, 84 percent said that technology improves their lives.

Although we might presume the main ways in which technology impacts our lives is by helping us achieve our daily tasks – such as emails, streaming and so on – Lenovo's research has found that in many cases, technology is actually having a strong impact on our human values.

For example, 38 percent of global respondents believe smart devices such as PCs, tablets, smartphones and VR are making people more open-minded and tolerant. Meanwhile, over a third (35 percent) believe technology is making us more understanding and empathetic.

It is likely that the rise of social media and video sharing platforms are key to this, allowing people to connect with those from other countries and cultures, gaining an insight into their lives through social posts, video and other content. The window into the world of other people's lives through technology is also a key contributor of the 70 percent of respondents who believe technology makes us more 'curious'.

The study also found that a third (32 percent) of people are of the opinion that technology makes us more charitable. This is likely the result of the increased prevalence of charitable giving platforms which allow people to make donations online, as well as enabling people to share their charitable endeavors via social platforms.

Respondents to the survey also believe emerging technologies could have an even more significant impact on our values in the future. Indeed, two-thirds (66 percent) say that VR has the potential to cultivate empathy and understanding, and help people be more emotionally connected with people across the globe by allowing them to see the world through their eyes.

The global nature of this survey has meant that interesting differences can be found around the world. In particular, Brazil, Russia, India and China appear to have the most faith in the ability of technology to positively impact our values. For example, 90 percent of respondents in China think VR has the ability to increase human understanding, whilst that figure is 88 percent in India and 81 percent in Brazil. By comparisons, just 51 percent believe this to be true in Japan, a country that is rather technologically advanced, whilst the lowest figure is in Germany (48 percent).

One respondent in the study remarked: “VR would give those who think the world is perfect an insight into other people's world and make them realize the pain and suffering some people have to endure in their daily lives.”

There are of course two sides to every coin, and some respondents do feel that technology can instead divide people. For example, 60 percent of respondents in the survey agreed that tech makes people more judgmental of others, especially through the lens of social media.

The 'immediate' nature of the internet also has some side-effects. For example, 43 percent of respondents believe that technology is making us less 'patient', whilst 59 percent said it can make us 'lazy' and 49 percent said that it can make us 'selfish'.

As a global technology company, Lenovo believes technology can be used for good and is important to lead as an example in actively promoting qualities like empathy and tolerance as technologies are developed for widespread adoption.

Psychologist, Jocelyn Brewer, comments:

“Technology is often blamed for eroding empathy, the innate ability most humans are born with to identify and understand each other's emotions and experiences. However, when we harness technological advances for positive purposes, it can help promote richer experiences that develop empathetic concern and leverage people into action on causes that matter to them.”

“Developing the ability to imagine and connect with the experiences and perspectives of a broad range of diverse people can help build mental wealth and foster deeper, more meaningful relationships. Technology can be used to supplement our connections, not necessarily serve as the basis of them.”

Dilip Bhatia, Vice President of User and Customer Experience, Lenovo, comments:

“In many ways society is becoming more polarized as many of us are surrounded by those who share similar views and opinions. This can reinforce both rightly and wrongly held views and lead to living in somewhat of an echo chamber. We believe smarter technology has the power to intelligently transform people's world view, putting them in the shoes of others and allowing them to experience life through their eyes – leading to a greater understanding of the world and the human experience.”

“This could be through using smart technology to connect people from diverse backgrounds or allowing you to literally see their world in VR. The more open we are to diversity in the world around us, the more empathetic we can be as human beings – and that is a good thing.”

About the research

Lenovo surveyed 15,226 people in seven languages across 10 global markets, including the US, Mexico, Brazil, China, India, Japan, UK, Germany, France, and Italy. The respondent sample was nationally representative of the online adult population (18+) in each market.

The survey was conducted March 31st – April 27th, 2019 and the overall margin of error is +/- 1 percentage point (at a 95 percent confidence level); the margin of error within each country is +/- 3 percentage points (at a 95 percent confidence level). The survey probed respondents on how they view the role of technology in their lives and in society, both today and in the future.

About Lenovo

Lenovo (HKSE: 992) (OTC:LNVGY) is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world's most complete portfolio of smart devices and infrastructure, we're also leading an Intelligent Transformation to create better experiences and opportunities for millions of customers around the world. To find out more, visit https://www.lenovo.com

— WebWireID247518 —

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