Market Overview

NVIP Hires New President and Chief Commercial Officer to Accelerate their Growth in Clean Health and Beauty


SOUTHLAKE, Texas, Aug. 22, 2019 /PRNewswire-PRWeb/ -- NVIP is best known for their wide variety of subsidiary brands such as HillTop Meds, Aktive Today, PEAAK and Hall Global. Each subsidiary has quickly become a leader in their own segment with different products and markets serviced, but they're all focused on creating the highest quality products with hemp extract and clean ingredients. Today, they announced that they have hired Tony Gaines as President and Chief Commercial Officer to expand the products into new markets.

Tony is an experienced General Manager with 25 years of experience in Consumer-Packaged Goods. He is leaving his position as Executive Vice President of Sales at Advantage Solutions, the largest third-party marketing and sales company in the world, to work with NVIP. Previous to Advantage, Tony was the VP of Sales/Chief Customer Officer at Logic Technology. In his time there, he took their distribution from 7,000 retailers to over 35,000 and became the #2 selling E-Cigarette in the U.S.

"I am extremely excited to be joining NVIP and partner with the outstanding industry leaders on the board" said Tony Gaines, President and Chief Commercial Officer. "Emerging categories and companies have been a passion of mine throughout my career. The opportunity to grow the NVIP portfolio of brands within the Beauty, Health, Better For You and Pet segments cannot come at a better time within the CPG industry. People want to live healthier lives and feel good doing it. I am appreciative that I will get the chance to make that a reality for millions of people while having fun doing it with an amazing staff and portfolio of products."

Prior to Logic, Tony was Vice President of Sales for Anheuser-Busch InBev, one of the top 5 consumer products companies in the world. There he managed a portfolio of well over 200 beer brands holding the number one or number two market position with retail sales of over $7 Billion. He has worked with E&J Gallo for 20 years, and held positions of increased responsibility within customer development, distributor management and sales management inside three separate wholesalers.

"After months of searching, we are confident that Tony is the right person for the job due to his impressive resume and relationships throughout our industry" said Bill Nicholson, Chairman of the Board. "NVIP is growing so quickly that it was imperative we find someone at the President position that is as committed to clean health and beauty as the rest of our team. We couldn't be more excited to have someone with Tony's experience and passion lead our team forward."

Tony has a passion for innovating the CPG industry and serves on the NACS Board where he assists retailers and suppliers in building outstanding go to market strategies. As NVIP continues to build their portfolio of products, subsidiaries and team members, they are determined to lead the charge towards defining clean health and beauty. With Tony Gaines on their team, there's no telling where their next adventure in hemp-derived products will take them next.



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