Market Overview

1-800-FLOWERS.COM, Inc. Completes Its Purchase of the Shari's Berries® Brand

Share:

1-800-FLOWERS.COM, Inc. (the "Company") (NASDAQ:FLWS), a leading provider of gifts designed to help customers express, connect and celebrate, today announced that it has completed its purchase of the Shari's Berries brand. The acquisition follows the Company's winning bid at the auction held on July 31, 2019 for certain assets of FTD's gourmet food business, including the Shari's Berries brand, which were previously operated by Provide Commerce LLC, a division of FTD. The Company acquired the Shari's Berries brand and the assets through one of its wholly owned subsidiaries.

Chris McCann, CEO of 1-800-FLOWERS.COM, Inc., said, "We are pleased to have closed this acquisition quickly and to welcome Shari's Berries to our all-star family of great gifting brands. Shari's Berries enjoys strong brand awareness among consumers as a leading provider of dipped berries and other specialty treats and it has a rich heritage in the gourmet gift industry."

The acquisition includes certain assets of FTD's gourmet food business, including more than 450 domain names, copyrights, trademarks, customer data, and other intellectual property.

McCann said the Company will add the Shari's Berries brand to its unique multi-branded website and plans to gradually reposition the brand to customers as a premium provider of dipped berries and other gourmet treats. "Our initial focus will be on improving bottom-line performance for the Shari's Berries brand by leveraging the unique capabilities of our business platform to reduce the brand's program costs and improve its operating efficiency."

The Company plans to provide further details regarding its plans for the Shari's Berries brand on its fiscal 2019 fourth quarter and full year results conference call scheduled for August 22, 2019.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's Celebrations Ecosystem features our all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry & David®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's®, Personalization Universe®, Simply Chocolate®, and Goodsey®. We also offer top-quality steaks and chops from Stock Yards®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral wire service providing a broad-range of products and services designed to help professional florists grow their businesses profitably; Napco SM, a resource for floral gifts and seasonal décor; and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers. 1-800-FLOWERS.COM, Inc. received the Gold award in the "Mobile Payments and Commerce" category at the Mobile Marketing Association 2018 Global Smarties Awards. In addition, Harry & David was named to the Internet Retailer 2019 "The Hot 100" list. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Special Note Regarding Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements represent the Company's current expectations or beliefs concerning future events and can generally be identified using statements that include words such as "estimate," "expects," "project," "believe," "anticipate," "intend," "plan," "foresee," "forecast," "likely," "will," "target" or similar words or phrases. These forward-looking statements are subject to risks, uncertainties and other factors, many of which are outside of the Company's control, which could cause actual results to differ materially from the results expressed or implied in the forward-looking statements, including, but not limited to, statements regarding the Company's ability to successfully integrate and profitably grow the Shari's Berries brand; the success of strategic or targeted investments in marketing and merchandising programs; and general consumer sentiment and economic conditions that may affect levels of discretionary customer purchases of the Company's products. The Company undertakes no obligation to publicly update any of the forward-looking statements, whether because of new information, future events or otherwise, made in this release or in any of its SEC filings except as may be otherwise stated by the Company. For a more detailed description of these and other risk factors, please refer to the Company's SEC filings, including the Company's Annual Reports on Form 10-K and its Quarterly Reports on Form 10-Q.

Click here to subscribe to Mobile Alerts for 1-800-Flowers.

View Comments and Join the Discussion!