Market Overview Releases the Most Comprehensive Global Research Into the Next Generation of Travellers - Gen Z


TORONTO, July 9, 2019 /CNW/ --, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, has conducted global research across 29 markets to uncover key insights into the Gen Z traveller.

While many Canadian Gen Zers have only just come of age, they certainly already know what they want when it comes to their travel plans, with 65% having already compiled a travel bucket list. Wanderlust is at the top of their priorities, with "travel and seeing the world" ranked as most important when thinking about how to spend their money (52%), outranking other key milestones such as saving for a down payment on a house (56%) and investing in higher education (55%).

Gen Z is an independent generation and has a passion to 'fly solo', with 27% preferring to be alone when they travel and 14% wanting to take a solo backpacking trip / gap year. Gen Zers are also adrenaline junkies, with 45% seeking an adventure experience such as paragliding or bungee jumping and 47% plan on visiting or trekking to an extreme location.

For the full release and research methodology, visit


Established in 1996 in Amsterdam, B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ:BKNG), now employs more than 17,500 employees in 198 offices in 70 countries worldwide. With a mission to empower people to experience the world, invests in digital technology that helps take the friction out of travel. At, we connect travelers with the world's largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The website and mobile apps are available in 40 languages, offer over 29 million total reported listings, including more than 6 million listings of homes, apartments and other unique places to stay, and covers more than 152,000 destinations in 228 countries and territories worldwide.


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