Market Overview

Maxim Enhances MediaTek's In-Vehicle Infotainment Platform with Market-Leading Automotive Video Distribution and Power Management Innovations

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SAN JOSE, Calif., July 8, 2019 /PRNewswire/ -- Maxim Integrated Products, Inc. (NASDAQ:MXIM) today announced that select products from its automotive portfolio are being used in MediaTek's AUTUS in-vehicle infotainment (IVI) platform. To deliver the high-performance, flexibility and efficiency required by carmakers and tier-1 suppliers, Maxim's gigabit multimedia serial link (GMSL) serializer and deserializer (SerDes) technology provides best-in-class video transmission capability. In addition, Maxim's power management solutions improve multimedia performance and efficiency for MediaTek's platform.

Logo for Maxim Integrated Products Inc. (PRNewsfoto/Maxim Integrated)

MediaTek's AUTUS I20 (MT2712) is a high-performance, hexa-core infotainment solution with a flexible interface to support multiple displays. It links drivers to their vehicles to improve their driving experience, passenger safety, connectivity and entertainment by delivering information and content from the car's sensors and multimedia sources. Next-generation surround-view applications demand support for four simultaneous video cameras, but legacy automotive networking technology has struggled to deliver the required bandwidth and transmission distance.

Maxim's advanced GMSL SerDes technology delivers robust video distribution for surround-view applications needed by MediaTek. One MAX9286 automotive deserializer and four MAX96705 serializers from Maxim provide synchronized video streams from four cameras via 15 meters of shielded twisted-pair (STP) or coaxial cable. Advanced power management features help MediaTek address critical performance, efficiency and flexibility criteria. To support data transmission for auto sensors, entertainment content and navigation, designers of MediaTek's MT2712 IVI platform sought a higher-speed, higher-voltage memory technology. This was achieved using Maxim's MAX20010 high-current, 6A buck converter with dynamic voltage scaling, which enabled MediaTek to migrate to a higher-voltage memory. In addition, Maxim's MAX15007 linear regulator and MAX8902B low-noise linear regulator deliver power rail performance required for different MediaTek design platforms.

Key Advantages Provided by Maxim's Technology:

  • Next-Generation GMSL SerDes: Delivers improved data transmission distance from 12m to 15m with the MAX9286 as well as surround-view application support with a single chip via frame synchronization on four input channels that enable higher system performance by offloading the SoC. In addition, support for MIPI-CSI-2 output enables seamless interoperability with MediaTek's SoC, and spread-spectrum features reduce electromagnetic interference (EMI) to improve safety and performance.
  • Robust Connectivity: Maxim's GMSL SerDes technology is built from the ground up for the automotive environment  and provides data integrity over 15 meters.
  • Power Management: With dynamic voltage scaling (DVS), Maxim's MAX20010 high-current buck converter allows AUTUS I20 designers to upgrade to fast, higher-voltage 4GB LPDDR4/DDR4 memory, giving the multimedia processor ample power to support multiple video-rich applications across in-car displays. Maxim's buck converter also provides skip mode to save power when the MediaTek IVI is running at light load.

Commentary

  • "MediaTek's IVI platform meets automakers' and auto suppliers' requirements for high levels of integration, comprehensive multimedia packages, premium features and full connectivity," said JC Hsu, corporate vice president of MediaTek. "Working with Maxim on video distribution and power management helps support its scalability, allowing partners to select a platform that meets their specific needs."
  • "The robust growth of automotive infotainment systems means it is more important than ever to deliver solutions that help our partners meet their high-performance requirements with the greatest efficiency and flexibility," said Randall Wollschlager, vice president of the Automotive Business Unit at Maxim Integrated. "By working closely with MediaTek, we are driving the automotive industry forward with this powerful in-vehicle infotainment technology that delivers advanced features and trail-blazing integration."

About Maxim Integrated
Maxim Integrated develops innovative analog and mixed-signal products and technologies to make systems smaller and smarter, with enhanced security and increased energy efficiency. We are empowering design innovation for our automotive, industrial, healthcare, mobile consumer and cloud data center customers to deliver industry-leading solutions that help change the world. Learn more at https://www.maximintegrated.com.

Contact: 

Mariel Santos


408-601-3145


Mariel.Santos@maximintegrated.com

 

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SOURCE Maxim Integrated Products, Inc.

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