Market Overview

The Best Success From Selling on Amazon Comes From Looking Backward


SEATTLE, June 25, 2019 /PRNewswire-PRWeb/ -- A 40-hour course combined with an on-the ground trip to China, called "The Canton Fair Experience, is proven to be the new successful alternative to the failing get-rich-quick methods that entrepreneurs have recently been following to sell products on Amazon.

Selling products on Amazon Marketplace is today's Gold Rush. Thousands of people are signing up as Sellers on Amazon Marketplace each week, eager to sell products and make their financial dreams come true. Unfortunately, like the original Gold Rush, the ground has changed since the first entrepreneurs discovered methods to identify hot products and offer them to consumers at good prices. Back then it was easy to identify products with high customer demand and a low number of suppliers. It was a smart financial move to source similar products, put your own logo on them, set up a well-crafted listing, and sit back as money flowed in. But no more. Today there are thousands of Sellers seeking to offer the exact same copy-cat products, identified using the exact same software tools. As a result, every new product launched sells at minimal margins to compete. Almost every new Seller eventually watches their dreams drown in markets that are oversaturated. People who thrive are the ones who introduce innovative modifications and never-before-seen products. But that is a complex process and has been almost impossible for newcomers. Until now.

Amy Wees and Steven Selikoff have created "The Canton Fair Experience," a two-month program consisting of videos-on-demand, homework, exercises, and live sessions; and culminating with participants attending the Canton Fair in China. Their success comes from looking backward to fundamental principles of retail success. Products customers want, at a price they think is fair. This is the 'old way' that products were developed before the popularity of product research tools. When the merchant set up his cart into the village square, he didn't look to copy the same goods that every other merchant was selling. That would cause him, and all the other merchants to fail. Instead he watched the townsfolk, talked to them, and learned their needs. Then he crafted solutions to their problems and provided goods that they were happy to pay for. It's an age-old method, but it's the same method used by the most successful corporations today.

The Canton Fair Experience starts with a discussion of basic economics and business models. Profits versus sales, and customer demand. Selikoff illustrates why the current system of using technology tools to find products fails. "It is a textbook case of the Law of Supply & Demand," Selikoff explains. "The product selection tools guide hundreds of Sellers into offering the same products. That increases supply against a fixed demand. The result can only be a race to the lowest price, which Sellers are experiencing again and again."

The 3-step alternative, presented by Wees and Selikoff, is to 1) identify products through market gaps and customer need, 2) confirm customer demand through validation, and 3) ensure profitability through effective sourcing and negotiation. The resultant products are innovative and are strong enough to anchor brands and build stable businesses. Entrepreneurs can be profitable on Amazon Marketplace, and also on other retail channels including independent stores, gift store, specialty stores, small chain stores, catalogs, and big box stores. The pair teach both how to generate exciting new product concepts, and the steps to bring them to reality. Imagine Shark Tank ideas mixed with Julia Child recipes.

Step 3 is made possible by joining with the entrepreneurs at the Canton Fair; the largest manufacturer exposition in the world. Despite current trade tensions between China and the US, China still accounts for 15% of the world's economic activity. This is due to one thing. Manufacturing. There are over 60,000 suppliers exhibiting, and it covers the equivalent of 217 football fields. Wees and Selikoff show their followers how to navigate the fair, negotiate with buyers, and get the best prices possible. Sourcing directly with factories is a critical element of success in The Canton Fair Experience.

To educate their participants about manufacturers the group visits working factories in Guangdong Province. They speak with managers and owners. Over the next five days at the Canton Fair, they apply their knowledge, skills, and strategy in an environment filled with product opportunities

The response from the participants in the initial Canton Fair Experience in April was ecstatic. "This is more than just Amazon side-gigs," one participant said. "This is the stuff of life-changing businesses." That is music to the ears of Amy Wees, who besides running her own brands, spends her time coaching clients frustrated by the search tool methods, and who loves seeing entrepreneurs succeed.

The next Canton Fair Experience program begins August 1, 2019, and culminates at the October 2019 Canton Fair. Sign-ups are going on now at


SOURCE The Canton Fair Experience

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