Market Overview

Constant Contact's Gail Goodman Joins Pepperlane to Unlock 'Mom Economy's' $150 Billion Economic Potential


BOSTON, May 15, 2019 /PRNewswire-PRWeb/ -- Pepperlane, a SaaS-enabled marketplace inspiring an entrepreneurial revolution among stay-at-home mothers, has welcomed tech titan and former Constant Contact CEO Gail Goodman to its team. The company has secured $4 million in venture capital from early-stage venture capital firm True Ventures. These developments will accelerate Boston-based Pepperlane's mission of creating a platform where women can be great mothers and successful business owners.

Goodman, who joins Pepperlane as chief product officer and co-founder, is best known for her work as CEO of the online marketing firm Constant Contact, which she grew from pre-product, took public in 2007 and then sold for more than $1 billion in 2016.

Forgoing the CEO slot at Pepperlane, Goodman deliberately chose to mentor the next generation of female CEOs; in this case, Pepperlane Co-Founder and CEO Sharon Kan. Kan is a serial entrepreneur having founded Tikatok (sold to Barnes & Noble) and the WIN (Women Innovating Now) lab at Babson College. Rounding out Pepperlane's all-female executive team are Kate Keough, former COO of Paint Nite, and Jess Petersen, who helped to build Boston startups Carbonite and Hopper.

On the road of life, mothers typically have a choice between just two lanes: either they work full-time or stay at home and raise their children. Pepperlane is offering a third lane more catered to their busy lifestyles. Conceived and built by successful entrepreneurs and mothers, Pepperlane provides women with personalized training, tools, community support and a marketplace to create and grow micro-businesses that fit their schedules. With an estimated 24 million mothers ignored in today's labor force, Pepperlane has the potential to unlock $150 billion in economic value.

"Pepperlane is enabling mothers to prioritize parenting and have a business of their own," said Goodman. "We are on a mission to help create millions of businesses and help millions of women create their own definition of success. Being a part of this formidable team of female entrepreneurs on this incredible mission was irresistible!"

This funding round is led by True Ventures with participation from Broadway Angels, AmplifyHer Ventures, and initial investor, Accomplice.

"Mothers shouldn't have to choose between having a meaningful career and staying at home with their children," said Ann Crady Weiss, partner at True Ventures and co-founding CEO of Hatch Baby. "Pepperlane's empowering platform offers an incredible toolkit and community for moms looking to build businesses and define their own success. This team passionately wants to help mothers put their diverse skill sets to work and we're proud to partner with them."

"This is a moment in history that we should all celebrate," said Kan. "Extraordinary and accomplished women like Gail and Ann, along with a very impressive list of angel investors (both men and women) all came together from both coasts to change the future for mothers in America."

About Pepperlane
With a mission to build the Mom Economy, Pepperlane is a SaaS-enabled marketplace that provides mothers all the tools and training they need to build a successful microbusiness. With an annual membership, moms receive access to business basics (on topics such as social media, sales and pricing), events and are featured in the marketplace. Since its inception, Pepperlane has grown to 500 communities and boasts thousands of moms who have started businesses, with 88% of Pepperlane's growth happening through word of mouth. Founded by successful entrepreneurs and mothers, Pepperlane is making a better world for moms by unlocking $150B of economic potential for moms by providing a way to exchange support, collaboration, and services. To learn more, visit

About True Ventures
Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With more than $2 billion under management, True provides seed and Series A financing to entrepreneurs in today's fastest growing markets. The True team believes creativity flourishes when founders are supported fully and empowered to pursue brave ideas. To that end, the firm offers programs that inspire both professional and personal growth. To date, True has helped more than 250 companies launch and scale their businesses, creating over 10,000 jobs worldwide. The firm was awarded 2018 Venture Firm of the Year by the National Venture Capital Association. To learn more, visit

Media Contact:
Sean Hennessey
The Castle Group
D: 617.337.9523
C: 617.943.4323


SOURCE Pepperlane

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at