Market Overview

Dillard's and Friends Set Guinness World Record


Dillard's, Inc. (NYSE:DDS) (the "Company" or "Dillard's") officially
holds the Guinness World Records™ title for the Most People Applying
Sunscreen Simultaneously in Multiple Venues.

Dillard's hosted the exciting event at 15 select locations across 11
states on Saturday, May 18th. The Company invited members of
the community to participate in setting the record while learning the
importance of protecting their skin from sun damage. The target was to
have 1,822 participants, and Dillard's and friends far exceeded this
goal with 2,246 participants in total!

"Dillard's is honored to receive a Guinness World Records™ title. With
May being Skin Cancer Awareness Month, this was the perfect time for us
to bring the community together to educate them about sun protection
while also having fun," said Dillard's Vice President of Merchandising,
Gary Borofsky.

St. John's Town Center in Jacksonville, FL was the headquarter location
for the attempt. "Evidence from all 15 locations has now been reviewed,
and we have determined that 2,246 participants applied sun cream
simultaneously and a Guinness World Records™ title has been successfully
achieved. Congratulations, Dillard's! You are Officially Amazing!" said
Philip Robertson, Guinness World Records™ adjudicator.

About Dillard's:

Dillard's, Inc. ranks among the nation's largest fashion retailers with
annual sales exceeding $6.3 billion. The company focuses on delivering
style, service and value to its shoppers by offering compelling fashion,
cosmetics and home selections complemented by exceptional customer care.
Dillard's stores offer a broad selection of merchandise and feature
products from both national and exclusive brand sources. The company
operates 265 Dillard's locations and 26 clearance centers spanning 29
states plus an Internet store at

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