Market Overview

Allison+Partners Launches Advisory Services to Help Clients Navigate the Complexity of Today's Business World

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Allison+Partners today announced the launch of Allison
Advisory
, a management consultancy group within Allison+Partners.
Led out of the firm's Corporate practice, the group will operate across
North America, EMEA and Asia Pacific, providing clients with counsel to
business leaders across all functions as they manage corporate change,
digital transformation, international expansion, risk mitigation,
purpose development and challenges unique to startup and high-growth.

"Our work at Allison Advisory focuses on counseling the c-suite and
board of directors through transformative change," said Matthew Della
Croce, Allison+Partners' global president, Corporate + Europe.
"Statistics show that nearly 75% of all significant enterprise
transformations ultimately fail to achieve the desired return on
investment. A core reason for the failure is that stakeholders aren't
embracing the change. This is where Allison Advisory can help, ensuring
that decisions are rooted in and be guided by stakeholder expectations
and thus forming the basis of lasting advantage. It's a very different
way of looking at solving those problems and an area to which our
advisors bring unique expertise."

Allison Advisory will be led by Della Croce and colleague David Wolf,
who have spent the last two decades helping clients navigate the unique
communications and marketing challenges companies face during business
transformations, expansions into new markets and globalizing business
strategy. Wolf was previously the managing director of Allison+Partners'
Global China practice which, due to the group's expertise in market
entry, will be rolled into the Allison Advisory offering. His new title
will be managing director, Allison Advisory.

"Traditional public relations focuses on ‘perception management,' taking
enterprise decisions already made and creating a narrative for key
stakeholders," Wolf said. "Our approach is different. An organizations'
executive team needs expertise in ‘enterprise behavior change.' Through
our approach we operate as advocates for our client's stakeholders,
providing advice and solutions to enable business decisions to achieve
functional transformation and impact. Our goal is to help executives
accelerate growth by optimizing the intersection of business goals,
customer needs, regulatory environments and employee experience."

The new offering builds upon Allison+Partners' significant track record
helping guide C-suite executives and boards of directors through
enterprise change and transformation. The Allison Advisory team of
senior consultants bring a unique perspective and capability founded in
data and analytics, employing proprietary methodologies to maximize
efficiencies, minimize internal disruption and support business growth.
The agency's corporate expertise centers around corporate and financial
communications, influencer relations, crisis and issues management,
executive visibility campaigns, social impact and CSR, content marketing
and digital strategies to help clients transform and achieve market
leadership.

"The team we have in place providing counsel through Allison Advisory
are strategists who have an enterprise-level point-of-view that is
informed by expertise in how stakeholders have evolved from mere
‘audiences' to the true drivers of leading businesses," Della Croce
said. "We are able to ensure that our clients' understand what the
expectations are from their stakeholders everywhere in the world, and
that they are building their businesses in ways that address or exceed
those expectations."

About Allison+Partners

Allison+Partners, an MDC
Partners
company, is a global marketing and communications agency
driven by a collaborative approach to innovation and creativity. The
firm was named The Holmes Report's 2019 "Best Agency to Work For,"
PRWeek's 2018 "Best Place to Work" and The Holmes Report's 2017 "Digital
Agency of the Year." Allison+Partners has 30 offices worldwide and is
organized around five practices: Consumer Marketing, Corporate,
Healthcare, Public Affairs and Technology. All Told, which combines
research, content, creative, digital and measurement expertise into one
offering, works across these practices to deliver integrated
storytelling for clients. The agency also has a network and deep
affiliations with firms worldwide through MDC Partners (NASDAQ:MDCA), a
progressive marketing and communications network, championing the most
innovative entrepreneurial talent. For more information, visit www.allisonpr.com.

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