Market Overview

The Trade Desk Appoints Jonathan Carson as Chief Revenue Officer

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Experienced Digital Media Executive to Accelerate Company's Global
Business Development

Global advertising technology leader, The Trade Desk (Nasdaq: TTD),
is pleased to announce the appointment of Jonathan Carson as the
company's first Chief Revenue Officer. Based in the New York office,
Carson is focused on driving the company's revenue generation and new
client acquisition strategy. In this new role, Carson is responsible for
scaling The Trade Desk's business development organization to continue
the company's rapid global growth.

Carson brings more than 20 years' experience in the digital media
industry, with executive leadership roles in fast-growth environments
both in the U.S. and globally. Prior to joining The Trade Desk, he
served as the Chief Revenue Officer of Vevo, where he oversaw Vevo's
global sales and marketing functions. Previously, Carson was CEO of
Digital for The Nielsen Company, where he led Nielsen's digital and
mobile strategy and operations across more than 70 countries. Carson
joined Nielsen when they acquired the social media analytics company,
BuzzMetrics, which he co-founded and led as CEO.

"We are thrilled to add Jonathan's deep experience in digital media to
our executive leadership team as we continue our rapid growth," said
Jeff Green, Founder and CEO of The Trade Desk. "Jonathan's focus on
revenue generation and client acquisition will help us continue to gain
share in the global digital advertising market, including new channels
such as Connected TV, and massive emerging consumer markets, such as
China."

"I am delighted to join The Trade Desk's executive team at this exciting
time," said Jonathan Carson, Chief Revenue Officer of The Trade Desk. "I
look forward to working with Jeff and the global leadership team to
build on the company's position as the leading independent, objective
ad-buying platform and to help grow our customer base amongst the
world's leading marketers and agencies."

Carson will report directly to CEO and Founder, Jeff Green.

About The Trade Desk

The Trade Desk is a technology company that empowers buyers
of advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising campaigns
across ad formats and devices. Integrations with major data, inventory,
and publisher partners ensure maximum reach and decisioning
capabilities, and enterprise APIs enable custom development on top of
the platform. Headquartered in Ventura, CA, The Trade Desk has offices
across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or
follow us on FacebookTwitterLinkedIn
and YouTube.

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