Market Overview

Kohl's Teams Up with Fanatics in Exclusive, Long-Term Partnership to Significantly Broaden Licensed Sports Merchandise Assortment for Fans

Share: to add hundreds of thousands of items to team merchandise
assortment beginning in fall 2019

Kohl's (NYSE: KSS) today announced an exclusive, long-term partnership with Fanatics,
the global leader for licensed sports merchandise, to significantly
broaden the fan gear assortment for Kohl's customers shopping online
beginning in fall 2019. Hundreds of thousands of items across team
apparel, jerseys and additional merchandise categories will give Kohl's
customers access to a deeper selection of products to cheer on their
favorite teams from major professional sports leagues and collegiate
properties, including NFL, NCAA, NBA, MLB, NHL, MLS, and more. Through
this new model, the expanded product assortment will be available
directly through
– operated by Kohl's – while Fanatics fulfills and ships customer orders

"We are continually seeking opportunities to evolve our product
offerings in order to give our customers even more of what they're
looking for, and this expanded partnership with Fanatics conveniently
brings more officially-licensed products across more favorite sports
teams to," said Doug Howe, Kohl's chief merchandising officer.
"Furthermore, we're able to offer the same convenience and value that
customers have come to know and love from Kohl's – including the
capability to buy via the Kohl's App, as well as the value of earning
and redeeming Kohl's Cash."

Available beginning in fall 2019, the expanded assortment from Fanatics
will include officially licensed men's, women's, and kids
apparel, jerseys, hats, collectibles, and tailgating and novelty
products. The new Fanatics merchandise expands Kohl's Fan Shop, the
one-stop shop to get the entire family geared up for game day and beyond
with a broad assortment of products from top national sports brands
including Nike, Under Armour, adidas, Majestic, Fanatics, New Era, and

"Kohl's is a best-in-class retailer, and we're thrilled to elevate our
existing wholesale relationship through this unique new offering which
gives Kohl's customers access to a broader online assortment of fan gear
across all sports and teams, including specialty hot market and
championship gear," said Jack Boyle, Fanatics co-president of
direct-to-consumer retail. "We're excited to offer more products
directly to customers through the platform – which their loyal
customer base is already familiar with – making this a win-win for

Cautionary Statement Regarding Forward-Looking Information

This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Kohl's
intends forward-looking terminology such as "believes," "expects,"
"may," "will," "should," "anticipates," "plans," or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl's actual results
to differ materially from those projected in such forward-looking
statements. Such risks and uncertainties include, but are not limited
to, those that are described in Item 1A in Kohl's most recent Annual
Report on Form 10-K and as may be supplemented from time-to-time in
Kohl's other filings with the SEC, all of which are expressly
incorporated herein by reference. Forward-looking statements relate to
the date initially made, and Kohl's undertakes no obligation to update

About Kohl's

Kohl's (NYSE:KSS) is a leading omnichannel retailer with more than
1,100 stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, Kohl's offers amazing national and
exclusive brands, incredible savings and an easy shopping experience in
our stores, online at and on Kohl's mobile app. Since its
founding, Kohl's has given more than $700 million to support communities
nationwide, with a focus on family health and wellness. For a list of
store locations or to shop online, visit For more information
about Kohl's impact in the community or how to join our winning team,
visit or
follow @KohlsNews on

About Fanatics

As the global leader in licensed sports merchandise, Fanatics is
changing the way fans purchase their favorite team apparel and jerseys
through an innovative, tech-infused approach to making and selling fan
gear in today's on-demand culture, including manufacturing and
distributing all Nike NFL and MLB jerseys and fan apparel sold at retail
beginning in 2020. Operating multi-channel commerce for the world's
biggest sports brands, Fanatics offers the largest collection of
timeless and timely merchandise whether shopping online, on your phone,
in stores, in stadiums or on-site at the world's biggest sporting events.

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