Market Overview

Maxwell House Becomes Official Coffee Partner of the United Service Organizations (USO) to Support the Hard Work of Service Members and Their Families


The coffee brand announces official partnership and $650,000 donation
to USO in honor of Military Appreciation Month

Today, Maxwell House joins forces with the USO to help keep
America's service members connected to the things they work hard to
defend - family, home and country. As the Official Coffee Partner of the
USO, Maxwell House will support USO programs designed to
strengthen military families and spouses and will include in-store
promotions as well as coffee and monetary donations.

Of those the USO serves, military spouses are one of the most overlooked
groups, with an unemployment rate at least four times higher than the
national average. Maxwell House and the USO are shining a light
on the stories of hard-working military spouses by underscoring the
unique needs and challenges they face. Watch this
compelling video
which captures the story of one military spouse and
how she has overcome her own employment challenges and now helps others
in the military spouse community find meaningful employment. Through the
generosity of Maxwell House, military spouses will be
supported through programs like USO
and Coffee

"Military spouses are the backbone of our military and are crucial to
the future of our Armed Forces," said USO Chief Development and
Marketing Officer Lisa Anastasi. "Our partnership with Maxwell House
is all about recognizing, supporting and fueling the dedication and
well-being of our military spouses so they have the tools and networking
opportunities they need to succeed."

The Maxwell House and USO partnership will span throughout the
year and include in-store promotions surrounding Labor Day and Veterans
Day, as well as coffee donations to USO Coffee Connections locations and
in care packages sent to troops abroad.

"Maxwell House has always worked hard to deliver coffee that has
fueled millions of Americans' hard work for over 125 years," said Ashley
Tople, Director of Marketing, Coffee at Kraft Heinz. "The USO has a long
history of helping military families whose tireless efforts often go
overlooked, and we're proud to partner with them to amplify their

You can show your support for service members, military spouses and
their families who work hard every day to protect our freedoms by
donating to Your donations will support critical
programs that help military families thrive.

For more information about Maxwell House, visit or on Twitter @Maxwell_House, Instagram
@OfficialMaxwellHouse, Facebook @MaxwellHouse

About the USO

The USO strengthens America's military service members by keeping them
connected to family, home and country, throughout their service to the
nation. At hundreds of locations worldwide, we are united in our
commitment to connect our service members and their families through
countless acts of caring, comfort and support. The USO is a private,
nonprofit organization, not a government agency. Our programs, services
and entertainment tours are made possible by the American people,
support of our corporate partners and the dedication of our volunteers
and staff. To join us in this important mission, and to learn more about
the USO, please visit or follow us on Facebook,
Twitter and Instagram.

About Maxwell House

Maxwell House Coffee values hard work and has fueled America's workforce
with dependable, good-tasting coffee for over 125 years. Introduced in
1892 by wholesale grocer Joel Owsley, it was named in honor of the
Maxwell House Hotel in Nashville, Tennessee, which was its first major
customer. The company's slogan is "Good to the last drop," which is
incorporated into the logo.

About The Kraft Heinz Company

For 150 years, we have produced some of the world's most beloved
products at The Kraft Heinz Company (NASDAQ:KHC). Our Vision is To
Be the Best
Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit
or follow us on LinkedIn and Twitter.

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