Market Overview

Brightcove's Award-Winning Live Platform Releases Broadcast Features, Lowers Video Streaming Costs

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An end-to-end solution, Brightcove Live increases value by
simplifying workflows and enabling greater reach to users globally

Brightcove
Inc.
(NASDAQ:BCOV), the leading provider of cloud services for
video, today announced new features and functionality for Brightcove
Live
, once again pushing the envelope and establishing a
best-of-breed user experience. The award-winning Brightcove Live
solution enables broadcasters, publishers, brands, and enterprises to
deliver and monetize live video at a low cost with the flexibility to
scale with business needs.

Brightcove Live is a broadcast-grade, cloud-based live-streaming
solution with broad device reach and integrated monetization
capabilities using server-side ad insertion (SSAI). Broadcasters,
publishers, and brands alike can originate live events using
Brightcove's globally-distributed architecture, and deliver a
high-quality experience to viewers with minimal delay across multiple
platforms and devices.

The new features and functionality in Brightcove Live include:

  • Live to Social: Brightcove Live events can now be streamed to
    Facebook simultaneously via the Brightcove Studio and will soon be
    available for YouTube. Live to Social enables users to grow and retain
    viewers by live streaming content to existing audiences in social
    communities.
  • Transport Stream (TS) Input Interface: Allows broadcasters that
    are delivering live streams over the internet the flexibility to send
    a broadcast native MPEG2-TS stream to Brightcove Live without having
    to convert to digital RTMP format while eliminating the need for
    costly onsite encoders. By accepting MPEG2-TS, Brightcove Live can
    detect SCTE-35 ad markers, replacing the linear ads with digital ads
    across devices using SSAI.
  • Secure Reliable Transport (SRT): Support for live stream ingest
    via the SRT protocol, enabling forward error correction and the robust
    low-latency delivery of live broadcasts over unpredictable and
    challenging network conditions.
  • Real Time Media Protocol (RTMP) Output Interface: Allows users
    to expand audience reach by pushing streams to other RTMP entry points
    with the flexibility to turn them on and off during the event. This
    enables a simplified workflow with maximum stability and minimal risk
    to deliver live video to multiple locations.

"We have invested deeply in Brightcove Live in order to ensure we're
offering cutting-edge innovation to our customers. Brightcove delivers
an industry-leading solution that provides an exceptional, high-quality
viewing experience, in addition to outstanding scalability for
supporting large global events," said Charles Chu, Chief Product
Officer, Brightcove. "Brightcove Live is backed by our best-of-breed
support team, and has already streamed some of the largest global annual
sporting events and conferences. We have improved the solution
continuously based on feedback from users, and look forward to helping
them achieve their goals event after event."

"We've worked with Brightcove for the past eight years and they have
been an incredibly reliable partner, playing an essential role in
helping us execute our video strategy, and reach more viewers through
live streaming at NAB Show and on-demand assets," said Dorian Sullivan,
VP of Audience Development, National Association of Broadcasters. "Each
year, Brightcove brings new features and functionality to the video
market, which helps us simplify our workflows and reach our global
audience in real time. With Brightcove managing all aspects of the
content lifecycle, from the initial live stream to the post-show
on-demand assets, we trust that our content is in good hands."

In addition to releasing new features, Brightcove Live received the Future
Best of Show Award
from TV Technology, presented at the 2019 NAB
Show.

About Brightcove
Brightcove
Inc.
(NASDAQ:BCOV) is the leading global provider of powerful cloud
solutions for managing, delivering, and monetizing video experiences on
every screen. A pioneering force in the world of online video since the
company's founding in 2004, Brightcove's award-winning technology,
unparalleled services, extensive partner ecosystem, and proven global
scale have helped thousands of companies in over 70 countries achieve
better business results with video. To learn more, visit
www.brightcove.com
.

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