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Zebra Technologies Celebrates 50 Years of Innovating at the Edge

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Trusted advisor continues legacy of guiding enterprises through
digital transformation

Zebra
Technologies Corporation
 (NASDAQ:ZBRA), an innovator at the edge of
the enterprise with solutions and partners that enable businesses to
gain a performance edge, celebrates its 50th
anniversary
as it continues to empower the front line of business.
Since the inception of its first printing prototypes in the late 1960s,
Zebra has evolved into a trusted advisor to its partners and customers
based on its legacy of innovation to help transform the enterprise.

When Zebra and its partners deliver a performance edge to front-line
employees, nurses spend more time at the bedside with a patient
resulting in higher quality care, and retail associates check inventory
and complete transactions without leaving the shopper's side. When Zebra
integrates mobile printing and data capture solutions with
cross-technology indoor location solutions, manufacturing plants and
distribution centers become smarter environments in which production,
fulfillment and shipping efficiencies are dramatically increased.

"We are proud to celebrate our half century milestone with our customers
across the retail/ecommerce, manufacturing, transportation and
logistics, healthcare, government and other industries," said Anders
Gustafsson, Chief Executive Officer, Zebra Technologies. "While Zebra
has changed its stripes over the years, we are well-positioned to
accelerate our strategy. With our network of specialized partners, we
will continue to deliver industry-tailored solutions at the enterprise
edge where there is an amazing amount of new growth and opportunities."

Zebra marks this 50-year milestone as a result of its consistent focus
on the company's guiding principles. As digital technology transforms
the edge of the enterprise, Zebra's purpose-driven design builds in ease
of use, security and ruggedness with front-line users, workplace and
workflows in mind. Zebra enables customers to create smart, data-powered
environments to better reflect what is happening at the edge of their
operations rather than relying on traditional systems of record. And
connected, collaborative mobile workflows powered by Zebra innovations
allow those on the front line to optimize in-motion operations while
linking together teams, assets and systems to deliver best-action
guidance for business-critical decisions in real time.

Over its history, Zebra has continuously innovated within its core set
of technologies and created completely new categories to fuel next-level
performance for its customers. An increasing amount of its innovation
stems from advances in software and data services. In particular, the Zebra
DNA
suite of applications, development
tools and utilities powers the printers, scanners and mobile computers
within its portfolio. Plus the Savanna®
platform underpins both Zebra's intelligent edge solutions and a new
category of cloud-enabled applications developed by Zebra partners.

Another example of this long-standing commitment to innovation is the
industry's introduction of the industry's first all-imager bioptic. The
next generation version of it is the MP7000
scanner/scale, which was Zebra's first entry into the popular grocery
checkout segment. As David Krebs, Executive Vice President, VDC Research
recently shared on Zebra's Your
Edge
blog, "Taking advantage of the entry provided by the scanning
technology transition/upgrade cycle and leveraging its already strong
footprint in the retail sector, Zebra's bioptic scanning business has
outpaced the overall market in 2018. Moving forward, Zebra appears
well-positioned to continue to support retailer's POS scanning
modernization efforts."

With over 4,400 U.S. and international patents issued and pending based
on organic innovation, Zebra has also increased its investment in
disruptive technologies, bolstered by several acquisitions in recent
years that include Motorola Solutions' Enterprise business, Xplore
Technologies Corporation
and Temptime
Corporation
. Zebra Ventures, the company's strategic investment arm,
continues to invest in early stage companies such as the most recent
example: Locus Robotics.

Multiple industry leading organizations have recognized Zebra. For
example, this year Gartner recognized Zebra as a Visionary in the Magic
Quadrant for Indoor Location Services, Global
 for the second
consecutive year. In addition, Zebra has received top international
product design honors including the recent iF
Design Award
for the ZC100/300 series card printers. 2019 also marks
Zebra's fourth straight year on Forbes'
2019 list of "America's Best Employers
."
And for the third year in a row, CRN has given Zebra a 5-Star
rating
in its 2019 Partner Program Guide, recognizing the strongest,
most successful partner programs in the channel today.

As part of its philanthropic efforts, Zebra is paving the way for future
science and technology leaders through its support of FIRST® (For
Inspiration and Recognition of Science and Technology). For more than 20
years, Zebra employees have mentored robot-building teams. This year,
the company also provided one of its location solutions, Dart
to gather real-time data on robot movements to optimize FIRST robot
competition gameplay and enhance the spectator experience.

From the introduction of its first printer to its leadership today as a
trusted advisor, Zebra continues to work with its partners and customers
to transform the enterprise from the edge and is committed to helping
them uncover future opportunities to make faster, smarter business
decisions.

KEY TAKEAWAYS

  • Zebra celebrates its 50th anniversary by delivering a
    performance edge to the front line of business across retail,
    manufacturing, transportation, logistics, healthcare and government.
  • Zebra continues to bring to market an innovative, award-winning
    portfolio of mobile computers, printers and scanners through an
    unmatched partner ecosystem.
  • Zebra is well-positioned to accelerate its strategy and expand on its
    commercial successes while advancing its commitment to be an employer
    of choice as well as a trusted global partner and corporate citizen.

Gartner, Magic Quadrant for Indoor Location Services, Global, Tim
Zimmerman, Annette Zimmermann, 28 January 2019.

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, express or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.

ABOUT ZEBRA

Zebra (NASDAQ:ZBRA) empowers the front line of business in
retail/ecommerce, manufacturing, transportation and logistics,
healthcare and other industries to achieve a performance edge. With more
than 10,000 partners across 100 countries, we deliver industry-tailored,
end-to-end solutions that intelligently connect people, assets and data
to help our customers make business-critical decisions. Our
market-leading solutions elevate the shopping experience, track and
manage inventory as well as improve supply chain efficiency and patient
care. Ranked on Forbes' list of America's Best Employers for the last
four years, Zebra helps our customers capture their edge. For more
information, visit www.zebra.com
or sign up for our news
alerts
. Follow us on LinkedIn,
Twitter
and Facebook.

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