Market Overview

Dr. Scholl's Shoes Celebrates the 60th Anniversary of the Iconic Original Exercise Sandal


60 years ago, one sandal changed everything. Now, the fashion
revolution continues in a modern-meets-vintage collection inspired by
the Summer of Love.

The year was 1959. Artists were moving to SoHo, Diana Ross had just
formed The Supremes and Dr. Scholl's introduced the original exercise
sandal that would become the favorite of a new generation of women who
were defining empowerment, creativity and style on their own terms.

This press release features multimedia. View the full release here:

Dr. Scholl's Shoes - Forever Original Collection (Photo: Business Wire)

Dr. Scholl's Shoes - Forever Original Collection (Photo: Business Wire)

Fast-forward 60 years and Dr. Scholl's Shoes is celebrating the one shoe
that started it all, the Original Sandal, with the "Forever Original"
collection, featuring eight fresh interpretations of the Original Sandal
perfect for sandal season. Shoppers can check out the full collection at

The "Forever Original" collection is a celebration of the iconic sandal
with different styles and silhouettes that are sure to delight Dr.
Scholl's fans. The collection includes: the Originally, a fresh take on
the iconic silhouette and wood footbed paired with modern jelly straps
and coordinating pops of color on the outsole; the Original Mix, a
low-heeled variation that is true to the classic silhouette with a
retro-inspired feel; the Original EVA, a close mirror to the Original
Sandal but offering a colorful rubber-like construction that is
lightweight, flexible and perfectly pool-ready; the Laid Back, a modern
footbed sandal construction paired with a buckle strap; and the iconic
Original Sandal with its artisanal wooden sole, contoured footbed and
signature buckle closure.

"The Original Sandal is a style that we love to spotlight every summer
and has proven itself to be a timeless design in any decade. While we
still love (and wear!) the first iteration of the sandal, we are excited
to show new interpretations in honor of its 60th
anniversary—artfully reworking this classic with today's consumer in
mind," said Katie Moore, design director, Dr. Scholl's Shoes.

Over the last six decades, the Original Sandal has been a perpetually
recognizable fashion icon spanning generations in pop cultural
relevance. First spotted on celebrities in 1965, including some of the
world's first supermodels Jean Shrimpton and Twiggy, the sandal has
continued to reappear at the forefront of fashion, including an
appearance on Isaac Mizrahi's runway in 1993; on the feet of Sarah
Jessica Parker's shoe-obsessed Sex and the City character Carrie
Bradshaw in 2002 and recently spotted on Jennifer Anniston.

"The 'Forever Original' collection symbolizes our brand spirit in many
ways," said Keith Duplain, senior vice president and general manager of
Dr. Scholl's Shoes. "It keeps us grounded in our brand heritage and the
mission of Dr. William Scholl, who created the first Foot Comfort Shop
decades ago. It also represents our drive to continue to innovate as we
respond to consumers' interests and expectations."

The "Forever Original" collection is available now in anticipation of
what the brand believes is sure to be not just another sandal season,
but the summer of Dr. Scholl's.


William Scholl was an inventor and entrepreneur who created products to
comfort feet. In the 60's, he designed a simple wood sandal with a
brightly colored strap inspired by a vintage clog he found on his
travels. He set out to make a shoe that was good for one's health and
ended up creating an enduring fashion icon.

Today, we share his same passion and approach. Our vision is to create
innovative footwear with uncomplicated, playful style for a healthier
life. We obsess as much about how shoes feel when you slip them on, as
how your feet feel at the end of the day. We strive to make active feel
at ease. With the belief that function and fashion should always be in
perfect harmony, we design for your everyday life in the real world.

We're inspired by natural beauty that is timeless and relaxed. We love
effortless style no matter the season, the authentic heritage of
American design, and fashion that's simple, yet full of surprises. Our
heritage is one where well-being and fashion meet unexpectedly and it's
in the unlikely union where we find inspiration and discover endless


Caleres is a diverse portfolio of global footwear brands. Our products
are available virtually everywhere - in the over 1,200 retail stores we
operate, in hundreds of major department and specialty stores, on our
branded e-commerce sites, and on many additional third-party retail
websites. Famous Footwear offers great casual and athletic brands for
the entire family with convenient, curated, affordable collections. Sam
Edelman keeps expressive women in step with the latest trends in a
playful, whimsical way. Naturalizer shoes are beautiful from the inside
out, with elegant simplicity and legendary fit re-imagined for today's
consumer. Allen Edmonds combines old world craft with new world
technology to create luxe footwear for the discerning man who wants
sophisticated, modern classics. Rounding out our family of brands are
Vionic, Vince, Franco Sarto, Dr. Scholl's Shoes, LifeStride, Via Spiga,
Diane von Furstenberg, Blowfish Malibu, Bzees, Carlos by Carlos Santana,
Circus by Sam Edelman, Fergie, and rykä. Combined, these brands make
Caleres a company with both a legacy and a mission. Our legacy is our
more than 140 years of craftsmanship and our passion for fit, while our
mission is to continue to inspire people to feel great…feet first. Visit
to learn more about us.

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