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Market Overview

Finalists Announced for the Sixth Annual Loyalty360 Awards


CINCINNATI, April 26, 2019 /PRNewswire-PRWeb/ -- Loyalty360, The Association for Customer Loyalty, has announced the finalists for the 2019 Loyalty360 Awards. These awards recognize brands that are driving customer loyalty forward and successfully navigating today's complex and evolving landscape. The winners will be selected by conference attendees during Loyalty360's upcoming Loyalty Expo next month.

Awards will be given across a total of twelve categories, each representing a key tenet of a brand's interactions with customers. In addition to these categories, top-performing finalists will also be competing for the 360-Degree Award for overall excellence.

The finalists for the 2019 Loyalty360 Awards are as follows:

Creative Campaign:
Ally Financial
Sony Corporation of America

Customer Loyalty Strategy:
Sumo Sushi & Bento
Wyndham Hotels & Resorts

CX Strategy:
Caesars Entertainment
MGM Resorts International
Tarte Cosmetics

Incentive and Reward Design:
Mountain Dew
Verizon Wireless
Wyndham Hotels & Resorts

Influencer Marketing:
Dollar Rent A Car
InterContinental Hotels Group (IHG)
Sleep Number
The Vitamin Shoppe

Loyalty Program Design:
Break Time
DSW (Designer Shoe Warehouse)
Food Lion

Metrics and Measurement:
Caesars Entertainment

Program Partnership:
Ally Financial
Sleep Number
Verizon Wireless

B2B Customer Loyalty:
Floor and Décor
InterContinental Hotels Group (IHG)
Thermo Fisher Scientific

Social Impact:
Ally Financial
Erie Insurance
Food Lion

Employee Engagement:
MGM Resorts International
Omni Hotels & Resorts

Technology and Trends:
7-Eleven, Inc.
Caesars Entertainment

"For the sixth year of these awards, we are thrilled with not only the quantity, but, more importantly, the quality of this year's submissions. These finalists represent a distinct group of brands leading the charge in customer loyalty innovation, and we're excited to recognize them through our Loyalty360 Awards," says Mark Johnson, CEO of Loyalty360.

He continues, "These brands will share learnings, successes, and passion with attendees during next month's final voting round at Loyalty Expo. These sessions are typically an attendee favorite as they allow for an in-depth perspective through a comprehensive understanding of how these brands are winning the hearts and minds of their customers. They do so through the development of internal processes, management of key internal stakeholders, and by focusing on the processes and programs within their respective organizations as they drive measurable results."

The announcement of the Loyalty360 Awards finalists marks the completion of the first half of a two-phase judging process – part of which makes the Loyalty360 Awards truly unique to the industry. The finalists were selected by a board of judges comprised of Loyalty360 members, representing several of the top minds in loyalty and customer experience. Through this initial judging phase, the extensive pool of entries was narrowed down based on a variety of criteria that focuses on the quantitative and qualitative metrics submitted by each brand.

The second part of the judging process takes place at Loyalty360's Loyalty Expo where conference attendees will judge their peers based on short presentations delivered by each finalist. Conference attendees present during the finalist sessions can select their choices for platinum, gold, silver, and bronze winners for each category.

Conference registration is still available for Loyalty360's 2019 Loyalty Expo. For more information about the Loyalty360 Awards or Loyalty Expo, contact carlystemmer(at) or visit our website at

About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at or follow us @Loyalty360.

About Loyalty Expo
The 2019 Loyalty Expo will provide the knowledge necessary to guide your customers on the path to loyalty. Presented by Loyalty360, the Association for Customer Loyalty, Loyalty Expo has earned the reputation of being one of the industry's premier events and we are extremely pleased to be able to continue to provide a forum to meet and discuss the challenges facing brands today. The three-day event will be jam-packed with learning and networking opportunities including 20+ interactive sessions, member-only round tables, peer-to-peer networking, and more. Loyalty Expo 2019 will take place May 20-22 at the Sheraton Charlotte Hotel in Charlotte, NC.


SOURCE Loyalty360

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