Fire & Flower to Open Two Additional Licensed Cannabis Shops in Alberta

/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES/

EDMONTON, April 22, 2019 /CNW/ - Fire & Flower Holdings Corp. ("Fire & Flower" or the "Company") FAF, today announced it has received two additional licenses from the Alberta Gaming Liquor and Cannabis Commission (the "AGLC") to operate cannabis retail stores in Edmonton and Red Deer, Alberta.

With the opening of the two additional licensed retail stores, there are now thirteen Fire & Flower branded licensed stores selling cannabis across Alberta, Saskatchewan and Ontario.

"The receipt of these licenses validates Fire & Flower's strategy of continuing to invest in Alberta and build-out stores for inspection despite the initial supply difficulties. As the quality and consistency of Alberta's cannabis supply has improved, we are pleased to see the AGLC release additional cannabis licenses across the province. We expect even more of our inventory of built-out stores to come online as supply steadily continues to improve." shared Trevor Fencott, Chief Executive Officer of Fire & Flower. "We appreciate the support we have received from the Clareview and Red Deer communities as these stores have awaited final licensing, and look forward to being able serve both our loyal customers and new guests with a curated assortment of cannabis and accessories."

The new stores are located at:

• 13710 – 42 Street, Edmonton, Alberta
• 3119 – 49 Avenue, Red Deer Alberta

Opening dates and operating hours will be posted on Fire & Flower's website at fireandflower.com.

About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HiFyre digital platform connects consumers with cannabis products. The Company's leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licenced cannabis retailer in the provinces of Alberta and Saskatchewan and is a consultant and licensor to Fire & Flower-branded retail locations in province of Ontario.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ( "forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of the Company at the date the statements are made based on information then available to the Company.  Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements.  Forward-looking statements are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.

The Company assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

SOURCE Fire & Flower Holdings Corp.

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