Market Overview

Amopé Wants Consumers To Fall In Love With Their Feet With New Macadamia And Coconut Oil-enriched Pedimasks

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PARSIPPANY, N.J., April 15, 2019 /PRNewswire/ -- Leading foot skincare brand Amopé is unveiling the newest, must-have beauty buy for busy women on the go. Spring and summer are the perfect times to get pedi-ready. Amopé is unveiling Macadamia Oil and Coconut Oil-enriched Pedimasks, easy-to-use foot masks guaranteed to leave users with soft, smooth feet in only 20 minutes.

Amope Pedi Perfect

The blend of moisturizes and macadamia oil or coconut oil ingredients provide an intense feeling of nourishment coupled with the benefit of long-lasting hydration. With Mother's Day fast approaching, Pedimasks are the perfect at-home indulgence, a quick and effortless way to pamper moms who spend so much time on their feet.

Additional product features and benefits include:

  • Specially designed to stay in place, resulting in no stickiness, grease or mess
  • Multi-layer technology ensures high absorption rates of cream
  • Embedded sock mask adhesive closure around the ankle for long-lasting results
  • Clinically proven for 24 hour all-over foot moisturization

"Our Macadamia & Coconut Oil-enriched Pedimasks give you the ultimate moisturizing experience for soft, smooth, and healthy-looking feet that you'll want to show off all year-round," said Nikki Mamuric, Senior Brand Manager at RB.  "After all, your feet are the toughest, hardest working part of your body. Why not show them some love?"

For best results, users should carefully clean their feet before applying the Pedimask. Put on the sock with the creamy layer facing inside and close the seal. Wait 20 minutes for a great nourishing effect. Avoid walking in the Pedimask. Lastly, open the seal, pull off the sock and spread any cream residue across the skin.

The Amopé Macadamia Oil-enriched Pedimasks and Coconut Oil-enriched Pedimasks are available at Walmart, Target, and Amazon.

For more information, visit Amope.com.

About RB

RB (formerly known as Reckitt Benckiser) is the global leading consumer health and hygiene company. Driven by a purpose of providing innovative solutions for healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives.

RB has world leading Powerbrands which include household names such as Lysol, Air Wick, Resolve, Easy On, Finish, Woolite, Dettol, Veet, Harpic, Cillit Bang, Mortein, Vanish, Calgon, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, and Clearasil. RB's unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 employees worldwide.

For more information visit http://www.rb.com/us/.

Contact: Naylet Aguayo, (212) 373-6063, naguayo@golin.com

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SOURCE Amope

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