Aureus/Yuengling's Offers up an Online Option

Yuengling Ice Cream Operator Forms Alliance with major online E-tailer

ATLANTA, April 23, 2019 (GLOBE NEWSWIRE) -- Aureus, Inc. ARSN, www.AureusNOW.com,  a food brand development company that exclusively operates the online sales of Yuengling's Ice Cream brand, as well as select Yuengling retail distribution, has announced today they have executed agreements with e-Tailer, Inc (www.etailerinc.com) / IceCreamSource  (www.icecreamsource.com), the premier online provider of ice cream in the US.

"We are extremely excited to conclude these agreements and begin providing product to our customers nationwide. IceCreamSource is a major player in the online space and has incredible resources to fulfil those orders. This new arrangement will enable us to fulfil orders anywhere in the US. We will also establish an Amazon presence with IceCreamSource as our partner exposing our brand to an even broader audience." According to Aureus CEO, Everett Dickson,

IceCreamSource is a family owned business that was founded in 2002. With fulfillment centers in Reno, NV, Sister Bay, WI, and Harrisburg, PA, IceCreamSource can reach more than 73% of the US population within two business days.  "We get requests from all over the country but it has often been difficult to reach these customers. With IceCreamSource.com, we will be better able to fill these request efficiently and effectively," said Rob Bohorad, Yuengling's Chief Financial Officer.

About Aureus, Inc.

Management and ownership recently changed hands. The new focus is on acquiring specific assets in and related to the food industry, with a focus on ice cream.  Aureus holds certain exclusive marketing rights to the Yuengling Ice Cream brand, and additional acquisition rights for further business elements of the brand.  The goal of Aureus in the operation of these rights is to consolidate all factors that are positive for the Yuengling brand into a synergistic success for Aureus shareholders as well as the next generation of Yuengling consumers.

About Yuengling's Ice Cream

Developed by American businessman Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during the 1920s Prohibition period, Yuengling's Ice Cream has a strong tradition of making exceptional gourmet ice cream products in central Pennsylvania. The fan-favorite brand continues advancing its legacy and its renowned dairy quality, by using locally sourced dairy ingredients that contain no added hormones.

David Yuengling and Rob Bohorad revived the brand in 2014 and an American classic was re-born. In 2018, positioned for the brands next stage of development, Yuengling's Ice Cream forged a partnership with YIC - Online Distributors, to distribute the iconic ice cream brand online, now via Aureus. Today, Yuengling's Ice Cream is delivered directly to the doorsteps of its consumers across the nation.

The Yuengling's Ice Cream Corporation- as it has been since 1935- is stand alone, and separately owned and run companies from D. G. Yuengling and Sons, Inc Brewery

Safe Harbor Statement

This communication contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of US Highland, Inc and members of its management as well as the assumptions on which such statements are based.

Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully, and the ability to complete before-mentioned transactions.

The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

For More Information

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