Market Overview

Dr. Scholl's Shoes Launches Sustainability Initiative


The brand is starting its journey to sustainability with three
sneakers from its spring 2019 collection, the Howe, Herzog, and
Mvstermind, that are crafted with sustainable, eco-conscious materials.

Dr. Scholl's Shoes is making a deliberate choice to invest in
sustainable, eco-conscious design to create environmentally lower-impact

This press release features multimedia. View the full release here:

Andee Burton - Dr. Scholl's Product and Sustainability (Photo: Business Wire)

Andee Burton - Dr. Scholl's Product and Sustainability (Photo: Business Wire)

For 60 years, Dr. Scholl's Shoes has been committed to designing
feel-good shoes with standout comfort and authentic American design.
Now, the brand is taking its mission one step further with a journey to
make shoes in a whole new way, using eco-conscious materials, finding
ways to reduce packaging, and choosing sustainable processes when
possible—a true team effort that impacts the way the brand thinks,
designs, crafts, and distributes every shoe they make.

"Designing shoes that look and feel good is at the center of what we do,
but we believe we have a responsibility to do more," said Keith Duplain,
senior vice president and general manager of Dr. Scholl's Shoes. "Doing
good to make the world better— that's where our passion truly lies.
We're excited to embark on this journey toward sustainability using the
latest in innovation and eco-conscious design."

Dr. Scholl's Shoes is kicking off the initiative with men's and women's
sneakers, the Howe and Herzog, crafted from heel to toe with
eco-conscious, sustainably sourced materials as part of the Original
Collection, the brand's premium collection for styles that stand at the
forefront of technology and design.

"We were given the opportunity to explore every possible option to
create more sustainable shoes," said Andee Burton, product development
manager for Dr. Scholl's Shoes. "So, we went for it! There is a rice
husk in the outsole to reduce the use of synthetic rubber, which is made
of petroleum. The midsole has an algae-based EVA, and the cool thing
about that is that we're taking the algae from environments in the US
and China where the algae is suffocating fish, plants, and other
microorganisms living in the water. The fabric is made of 80% recycled
bottles, the leather is repurposed and chrome-free, and all the linings
are 100% cotton, which is decomposable, unlike polyester. This shoe is
our beacon of light."

Earlier this year, Dr. Scholl's Shoes also launched a limited-release,
eco-conscious men's sneaker in collaboration with St. Louis rapper
Mvstermind, who was recently featured in the brand's "Do What You Love"
campaign. The fresh, urban sneaker featured a knit fabric and lining
made from 80% recycled bottles and an algae-based insole and midsole.

While Dr. Scholl's Shoes is at the beginning of its sustainability
journey, the brand is committed to incorporating eco-conscious materials
into all of its shoes for its upcoming collections, with a goal for
every shoe to contain sustainable elements in the near future.

Beyond shoe design, Dr. Scholl's Shoes is doing its part for the
environment by rethinking its packaging, soon introducing its most
sustainable box ever made with recyclable materials and soy-based inks.
Packaging has also been reduced. Sending orders in one box whenever
possible, in addition to reducing packaging on the inside of the box and
switching shoe sticks from plastic to bamboo.

Beginning with their spring 2019 collection, Dr. Scholl's Shoes has
already made a measurable impact, investing to plant more than 6,000
trees, diverting more than 8,000 plastic bottles from landfills, using
more than 100,000 yards of sustainable materials and saving more than 1
million square feet of plastic.

"We understand that sustainability is a journey, not an end
destination," said Jay Schmidt, division president of Caleres Brand
Portfolio. "From materials to packaging to our processes, we're
committed to sustainability at all levels and have continued goals for
the future."

For more information, visit


William Scholl was an inventor and entrepreneur who created products to
comfort feet. In the 60's, he designed a simple wood sandal with a
brightly colored strap inspired by a vintage clog he found on his
travels. He set out to make a shoe that was good for one's health and
ended up creating an enduring fashion icon.

Today, we share his same passion and approach. Our vision is to create
innovative footwear with uncomplicated, playful style for a healthier
life. We obsess as much about how shoes feel when you slip them on, as
how your feet feel at the end of the day. We strive to make active feel
at ease. With the belief that function and fashion should always be in
perfect harmony, we design for your everyday life in the real world.

We're inspired by natural beauty that is timeless and relaxed. We love
effortless style no matter the season, the authentic heritage of
American design, and fashion that's simple, yet full of surprises. Our
heritage is one where well-being and fashion meet unexpectedly and it's
in the unlikely union where we find inspiration and discover endless


Caleres is a diverse portfolio of global footwear brands. Our products
are available virtually everywhere - in the over 1,200 retail stores we
operate, in hundreds of major department and specialty stores, on our
branded e-commerce sites, and on many additional third-party retail
websites. Famous Footwear offers great casual and athletic brands for
the entire family with convenient, curated, affordable collections. Sam
Edelman keeps expressive women in step with the latest trends in a
playful, whimsical way. Naturalizer shoes are beautiful from the inside
out, with elegant simplicity and legendary fit re-imagined for today's
consumer. Allen Edmonds combines old world craft with new world
technology to create luxe footwear for the discerning man who wants
sophisticated, modern classics. Rounding out our family of brands are
Vionic, Vince, Franco Sarto, Dr. Scholl's Shoes, LifeStride, Via Spiga,
Diane von Furstenberg, Blowfish Malibu, Bzees, Carlos by Carlos Santana,
Circus by Sam Edelman, Fergie, and rykä. Combined, these brands make
Caleres a company with both a legacy and a mission. Our legacy is our
more than 140 years of craftsmanship and our passion for fit, while our
mission is to continue to inspire people to feel good…feet first. Visit
to learn more about us.

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