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Device Trade-In Company Launches Innovative, Environmentally-Friendly Packaging that is Reusable

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Designed by Phobio, New Packaging Integrates a Compression Frame Box
Made of Corrugated Cardboard, Offering the Perfect Balance of Device
Protection and Reusability

Phobio, the omni-channel trade-in service that allows for simplified
consumer and business technology device upgrades, today announced a new
radically designed packaging that will be used to safely ship laptop
trade-ins. In support of Earth Day and an eco-friendly future of retail,
the reusable packaging integrates a compression frame corrugated
cardboard box that will be reused at least three times, significantly
reducing landfill waste and shipping costs.

A leading provider of device trade-ins, Phobio has been instrumental in
recycling millions of laptops, tablets, and smartphones. Every year, the
company prevents over 500 metric tons of electronic waste from entering
landfills. The new packaging design – specifically for laptops – will
further reduce the volume of shipping materials and related waste.

The new eco-friendly packaging ensures the integrity and safety of
devices in-transit providing a better trade-in customer experience, and
over time it will significantly reduce landfill waste.

"Our customer support team is dialed in to feedback surrounding all
aspects of our trade-in system," said Chad Hester, Operations Manager of
Phobio. "In reviewing the packaging, our team set out to design a better
package that not only provided better protection of devices while they
are being shipped, but also were reusable and aligned with the company's
environmentally-centric business goals."

Available today for Mac Book, Mac Mini, and iPad Pro trade-ins, the new
packaging eliminates traditional foam inserts. The box's compression
frame design integrates a film that securely fastens the device yet
provides the flexibility to endure the rigor of movement during transit.
These inserts can be reused at least three times for other shipments and
the other components are 100 percent recyclable.

"The compression frame packaging kit requires less materials and is very
easy to use, yet it is extremely durable and does not compromise device
protection during the shipping process," said Brian Crawley, Phobio's
Operations Specialist. "Given the reusability factor, the packaging will
reduce Phobio's reliance on foam and other shipping materials that would
otherwise find its way to a landfill. This is a win-win-win for our
customers, company, and the planet."

Looking ahead, Phobio plans to expand the compression frame design for
other devices such as larger "all-in-one" computers and screens like the
Apple iMac.

About Phobio

Headquartered in Atlanta, Phobio offers software and services that
enable brands to transform how they engage with customers and employees
and disrupt their respective marketplace. Founded in 2010, the company's
product portfolio includes SafeTrade, an omni-channel software platform
that automates mobile device trade-ins, and Rodio, a workforce
communication platform that closely aligns with an organization's
hierarchical structure to exchange business-critical messages. The
company's software is deployed at more than 4,500 locations, and serves
leading companies such as Apple, Samsung, Verizon, MarketSource and
Tracfone. For more information, visit: http://www.phobio.com.

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