Market Overview

PRSA-NY Announces Nominees for 2019 #BigApplePR Awards


Eighty nine campaigns and spotlight award entries have been named
nominees of the 32
nd annual #PR industry award
program celebrating excellence in communications

The Public Relations Society of America-New York Chapter (PRSA-NY)
is proud to announce the nominees for the 2019
Big Apple Awards
, a prestigious annual awards program honoring
outstanding public relations campaigns and projects developed or
implemented in and around New York City.

More than 140 entries were evaluated by teams comprised of senior-level
communications practitioners representing a broad range of disciplines
and expertise. The 50+ judges reviewed and scored the entries using an
online portal and then met in person for roundtable deliberations to
ultimately determine the winners.

Category winners are eligible to be named overall winners for the "Best
Use of Research," "Best Business/ Campaign Outcomes" and "Best of the
Best" awards.

Being a nominee means that a campaign or spotlight entry is in
consideration for a Big Apple Award or an Honorable Mention. The
nominees encompass entries from 47 unique agencies and in-house
communications teams. The category winners and honorable mention
recipients will remain strictly confidential until announcements are
made during the PRSA-NY's 2019 Awards Gala on Monday evening, June 24th
at the Mandarin Oriental, New York.

The celebratory evening will include a networking cocktail hour, dinner,
and presentation ceremony. Throughout the evening, the John W. Hill
Award for outstanding lifetime achievements in public relations, the
Makovsky Excellence in Mentoring Award, the President's Award for
ethical conduct and outstanding service, the 15 Under 35 Awards, and the
new Leadership in Diversity Award will also be awarded. Nominations
for these awards are now open

The 2019 Big Apple Awards nominees include:


360PR+ for Harpoon Brewery

Harpoon Dunkin' Coffee Porter Launch

360PR+ for Pete and Gerry's Organic Eggs

Pete and Gerry's Organic Eggs and 360PR+ Unscramble the Truth About
Eggs: #EggsAreHealthy

360PR+ for Maxi-Cosi

The Maxi-Cosi Magellan Launch: The Great Backseat Adventure

360PR+ for Walkers Shortbread U.S.

Walkers Shortbread Engages Sophisticated Boomers and Whets Their
Appetite for E-Commerce on Facebook

360PR+ for Wellness Natural Pet Food

Wellness Natural Pet Food Take Your Dog to Work Day Takeover

Affect for Dodge Data and Analytics

Dodge Data & Analytics Dominates as the Voice of Construction
Industry Intelligence

Berk Communications for The Ainsworth

24K Magic with The Ainsworth

Berk Communications for Los Angeles Tourism & Convention Board

Los Angeles Tourism goes 5-0 with Lance Bass and the Super Sports

Biosector 2, a Syneos Health company for Novartis Oncology

Rallying the Public to #KissThis4MBC

Brandpie for Mitsubishi Tanabe Pharma America

In pursuit of the impossible

Butler Associates for Davidoff Hutcher & Citron LLP

Establishing the Davidoff Hutcher & Citron Brand

Butler Associates for Patriot Bank, N.A.

Improving Financial Literacy for a More Secure Future

Butler Associates for Barasch McGarry

Sounding the Alarm on Male Breast Cancer in the 9/11 Community

Carmichael Lynch Relate for Helzberg Diamonds

Helzberg Diamonds Breaks the Rules of Engagement

Carmichael Lynch Relate for Schwan's Company

Red Baron Solves Summer Mealtime Chaos

Carmichael Lynch Relate for Arla Foods

Taste is Blind: How Arla Got Consumers to Care About an Upstart
Cream Cheese

Clarity for Entrupy

Clarity Takes Entrupy from Unknown to Global Gold Standard

Clarity for HYPERVSN

Driving Global Awareness for HYPERVSN's Innovative Holographic

Crenshaw Communications for F-Secure

F-Secure's "Ghost In The Locks"

Crenshaw Communications for Greenhouse Software

Greenhouse Software "Making Diversity Work"

d expósito & Partners for AARP

Disrupting Racial And Ethnic Disparities: Solutions for New Yorkers
Age 50-Plus

d expósito & Partners for AARP

Cincuentañeros Movement

D S SIMON MEDIA for InfantSEE, a program from Optometry Cares –
The AOA Foundation


Diffusion PR for Burrow

Burrow: from early D2C startup to experiential store

Diffusion PR for Canary

Celebrating the First Week of Motherhood: Canary's Mother's Day

Diffusion PR for Electron Wheel

Electron Wheel Rides to CES with the Google Assistant to launch the
Gen 2 Wheel

Diffusion PR for Ghostery

Elevating the Ghostery brand at the forefront of consumer privacy

Edelman for Dove Men+Care

Dove Men+Care Champions Paternity Leave for All Dads This Father's

Edelman for Prudential Financial

Strengthening Prudential's Reputation Amongst Washington Influencers

EvolveMKD for Merz North America

XEOMIN x Christie Brinkley

EvolveMKD, Tailfin Marketing, and XD Agency for HydraFacial

HydraFacial World Tour

Feintuch Communications for ZeeVee, Inc.

Using PR to Establish Marketplace Leadership and Boost Sales

FINN Partners for Pernod Ricard / Lillet


FleishmanHillard for United Nations Women's HeForShe Movement

More Powerful Together

GCI Health for Abbott

Making a Big Impact On the World's Smallest People

GCI Health for Merck Animal Health

Pet Parent Influencer Campaign on Dog Flu

GCI Health for Bristol-Myers Squibb and Pfizer Alliance

Tune in to Afib

GCI Health for Seattle Genetics

What the HL?

GCI Health (GCIH), Superunion (WPP) for Pfizer

Pfizer 2017 Annual Review: The Power of Science

Golin for RITAS (formerly Lime-A-Rita)

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