Market Overview

Kohl's Commits $10 Million to Family Health and Wellness, Releases 2018 CSR Report


Kohl's broadens CSR focus through new partnerships with Alliance for
a Healthier Generation, Boys & Girls Clubs of America and Children's
Hospital of Wisconsin

Kohl's (NYSE: KSS) today announced it is deepening its long-standing commitment to
families and communities through an expanded Corporate Social
Responsibility (CSR) platform, shifting the company's focus from
children's health to holistic family health and wellness. Kohl's is
launching new partnerships with two national organizations, Alliance
for a Healthier Generation
and Boys
& Girls Clubs of America
, to develop and implement critical
programming aimed at improving the physical and emotional well-being of
children and families, through donations of $2 million and $3 million
respectively. Additionally, Kohl's recently
a $5 million donation to Children's
Hospital of Wisconsin
to help launch a multi-year mental health
strategy to improve mental health services for Wisconsin kids and their
families in the state where Kohl's operates its headquarters.

"Enriching the lives of the families we serve and creating meaningful
change in the communities we are proud to be part of has always been and
will remain at the core of who we are as a company," said Michelle Gass,
Kohl's chief executive officer. "Our broadened focus on family health
and wellness, particularly the introduction of our support of mental
health services and new partnerships with organizations with the
expertise to address critical needs, will enable us to make a difference
in the everyday wellness of families including physical, mental and
emotional well-being."

Kohl's existing CSR programs have and will continue to play a critical
role in ensuring healthy families and communities, while the sharpened
focus on overall family health and wellness will introduce support of
mental health programming to create a holistic commitment to overall
well-being. Since its founding, Kohl's and its philanthropic program,
Kohl's Cares®, have donated more than $700 million to communities
through its best-in-class associate volunteer
, partnerships with children's
nationwide and support of organizations in its hometown
and across the country.

Kohl's Supports Family Health and Wellness

Kohl's is helping fund the creation and implementation of three
initiatives that enhance children's physical, mental and emotional
well-being, improving families' health and wellness nationwide. These
donations are made possible through Kohl's philanthropic program, Kohl's
 which sells children's books and toys and donates 100 percent
of the net profit to support happier and healthier communities

New, National Partnerships

Kohl's is launching new national partnerships with Alliance for a
Healthier Generation and Boys & Girls Clubs of America to reach even
more children and families across the country.

  • Alliance
    for a Healthier Generation
    : Kohl's will donate $2
    million to launch a new, innovative, family health and wellness
    initiative, Kohl's Healthy at Home, that will encourage families to
    prioritize a healthy lifestyle in their home and wherever their
    children live, learn and play. The program, which is designed to
    address the growing rate of childhood obesity, will be rooted in
    evidence-based practices that set the foundation for positive life
    outcomes for children and family members, including improved health
    and behavioral and academic achievement.
  • Boys
    & Girls Clubs of America
    : Kohl's gift of $3 million
    will provide comprehensive social and emotional development training
    for staff and integrate emotional and social skills into all program
    curricula, enabling Clubs across the country to take a holistic
    approach to the health and well-being of the youth they serve. This
    heightened focus and integration will provide more than four million
    kids and teens in Clubs across the country with resources and
    programming to develop the social and emotional skills they need to
    succeed in school, careers and life.

"The family home is oftentimes the primary place where children receive
the tools they need to fully develop and succeed," said Kathy Higgins,
chief executive officer at Healthier Generation. "As an organization
committed to empowering kids to make healthier choices through our work
with over 45,000 schools and out-of-school programs, we are proud to
work with Kohl's to support families in creating healthy homes where
children can thrive."

"Boys & Girls Clubs of America is proud to partner with Kohl's to equip
youth development professionals at local Clubs nationwide with the
knowledge and resources they need to build the social and emotional
skills of our members through impactful programming," said Jim Clark,
president and CEO of Boys & Girls Clubs of America. "With Kohl's
support, we will be able to dramatically change how we approach
designing curricula, trainings, and staff practices to include both
social and environmental youth development and therefore offer holistic
support that meets the emotional and behavioral needs of our kids and

Hometown, Milwaukee-Area Partnership

Recently, Kohl's deepened its commitment to children and families in its
home state of Wisconsin with a $5 million donation, over four years, to
its long-standing partner Children's
Hospital of Wisconsin
to enhance mental health services. The grant
will directly address the state's need for greater access to mental
health services for children and generate awareness about the impact a
child's mental health has on his or her holistic well-being. To read the
full announcement, click here.

Kohl's 2018 CSR Report

Being a responsible corporate citizen is an important part of Kohl's
values and the work the company does to serve its customers, neighbors
and communities. Today, Kohl's released its 2018 CSR Report highlighting
the accomplishments and achievements of the past year.

In 2018, some of the company's most notable CSR highlights included:

Improving Community Health

  • Kohl's committed more than $44 million to better communities
    nationwide through philanthropic efforts;
  • Donated $11 million to 4,500 nonprofits in recognition of associate
    volunteer efforts, for a total of more than $166 million since 2001;
  • Raised more than $20 million through the Kohl's Cares Merchandise
    Program, for a total of nearly $360 million raised since 2000.

Supporting Associate Well-being

  • Kohl's championed associate health and wellness through 14 on-site
    wellness centers, with more than 35,000 associate visits;
  • Expanded Business Resource Groups to the entire organization and grew
    membership to nearly 3,000 associates; and
  • Celebrated each other's accomplishments with more than 1.7 million
    peer-to-peer recognitions.

Leaving a Smaller Footprint

To learn more about Kohl's commitment to family health and wellness or
access Kohl's entire 2018 CSR Report, visit

Cautionary Statement Regarding Forward-Looking

This press release contains "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995,
including 2019 earnings guidance. Kohl's intends forward-looking
terminology such as "believes," "expects," "may," "will," "should,"
"anticipates," "plans," or similar expressions to identify
forward-looking statements. Such statements are subject to certain risks
and uncertainties, which could cause Kohl's actual results to differ
materially from those anticipated by the forward-looking statements.
These risks and uncertainties include, but are not limited to, those
described in Item 1A in Kohl's Annual Report on Form 10-K, which is
expressly incorporated herein by reference, and other factors as may
periodically be described in Kohl's filings with the SEC.
Forward-looking statements relate to the date initially made, and Kohl's
undertakes no obligation to update them.

About Kohl's

Kohl's (NYSE:KSS) is a leading omnichannel retailer with more than
1,100 stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, Kohl's offers amazing national and
exclusive brands, incredible savings and an easy shopping experience in
our stores, online at and on Kohl's mobile app. Since its
founding, Kohl's has given more than $700 million to support communities
nationwide, with a focus on family health and wellness. For a list of
store locations or to shop online, visit For more information
about Kohl's impact in the community or how to join our winning team,
visit or
follow @KohlsNews on

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