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Aramark Puts a Twist on Comfort Food with the Launch of Its First Dedicated Plant-Forward Dining Concept, The Twisted Beet

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The restaurant rotation will appear in more than 750 higher
education, business dining and healthcare locations, and offers comfort
food dishes with vegetables at the center of the plate

Just in time for Earth Day (April 22), Aramark,
the largest U.S. based food service company, is putting a twist on
comfort food, with the launch of its first dedicated plant-forward
dining concept, The Twisted Beet.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190415005141/en/

Aramark is putting a twist on comfort food with the launch of its first dedicated plant-forward dini ...

Aramark is putting a twist on comfort food with the launch of its first dedicated plant-forward dining concept, The Twisted Beet. (Photo: Business Wire)

Proof that eating healthy doesn't have to be boring, The Twisted Beet's
plant-forward comfort food menu puts a healthy spin on dishes like
meatball subs and mac and cheese, and emphasizes vegetables, fruits,
whole grains and legumes, but still offers a proportionately small
quantity of animal protein.

Aramark research shows that 60 percent of consumers want to reduce their
meat intake and 62 percent want to eat more vegetables. In response to
growing demand, Aramark has expanded its menu selections to ensure it's
providing the choices that meet individual lifestyle and dietary
preferences.

"While our menu-development process has always had a focus on health and
wellness, plant-forward is now a key focus for Aramark," said Heidi
Hogan, who leads product development and menu innovation for Aramark.
"No matter where consumers fall on the spectrum of trying plant-forward
foods, we strive to provide a range of high-quality and delicious
options, to make it easier for them to take a plant-forward adventure.
The Twisted Beet introduces hearty, plant-forward takes on familiar
favorites that also indulge comfort food cravings."

The Twisted Beet menu includes:

  • Signature Plates: Eggplant Meatball Sub, Chick'n Tenders and
    Fries, Chicken and Chickpea Hummus Bowl, Creole Beyond Sausage®
  • Sides: Caesar Brussels Sprouts, Cauliflower Mac and Cheese,
    Baked Sweet Potato Fries, Beet Slaw, Avocado Kale Salad, Dukkah Spiced
    Broccoli
  • Create Your Own: Choose a base, protein, two sides and a
    selection of sauces and toppings
  • Dessert & Beverage: Strawberry Chia Shortcake, Kale and
    Pineapple Smoothie

As part of the company's groundbreaking Healthy
for Life® 20 by 20
collaboration with the American Heart Association
(AHA), Aramark launched a major plant-forward1
initiative
to elevate the role of fruits, vegetables and whole
grains on its menus2. The collaboration introduced innovative
recipes and aligned with existing efforts to accelerate climate-healthy
menus. Currently, approximately 30 percent of the main dishes Aramark
serves across its college and university dining, hospital café and
workplace locations, are vegan or vegetarian.

To build consumer awareness about plant-forward eating, Aramark recently
added an icon to easily identify plant-forward menu items and engage
guests with onsite digital communications, posters and social media
content.

The Aramark mission to deliver experiences that enrich and nourish lives
aligns with a long-standing commitment to advance sustainable practices
that minimize impacts to people, animals and the environment. By
acknowledging consumer preference for increasing daily consumption of
plant-forward meals, that include a wide array of fruits, vegetables,
whole grains and legumes, but do not eliminate animal products, Aramark
is championing a climate-healthy menu and inspiring consumers to eat
healthier.

**Photos of The Twisted Beet menu items can be downloaded here**

About Aramark

Aramark (NYSE:ARMK) proudly serves Fortune 500 companies, world
champion sports teams, state-of-the-art healthcare providers, the
world's leading educational institutions, iconic destinations and
cultural attractions, and numerous municipalities in 19 countries around
the world. Our 270,000 team members deliver experiences that enrich and
nourish millions of lives every day through innovative services in food,
facilities management and uniforms. We work to put our sustainability
goals into action by focusing on initiatives that engage our employees,
empower healthy living, preserve our planet and build local communities.
Aramark is recognized as one of the World's Most Admired Companies by
FORTUNE, as well as an employer of choice by the Human Rights Campaign
and DiversityInc. Learn more at www.aramark.com or
connect with us on Facebook and Twitter.

1 Plant-forward is a style of cooking and eating that
emphasizes fruits, vegetables, whole grains and legumes, but may contain
a small amount of animal protein.
2 Available on
colleges and universities, hospital cafés and workplace location menus.

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