Market Overview

Former Ferrara Candy Company Marketing Executive Chad Lusk Joins Hostess Brands, LLC as Chief Marketing Officer


Hostess to Open New Marketing and Category Sales Office in
Chicago; Corporate Headquarters to Remain in Kansas City

Hostess Brands, LLC (NASDAQ:TWNK) announced that Chad Lusk, a former
senior executive with Chamberlain Group and Ferrara Candy Company, has
joined the company as Senior Vice President and Chief Marketing Officer.
Responsible for overall profitable brand growth, Lusk will oversee
consumer insights and analytics, brand strategy and innovation and serve
on the executive leadership team, reporting to CEO Andy Callahan. In
connection with the appointment, the company also announced it will open
a new corporate office in Chicago to serve as its new hub for marketing
and category management. Corporate headquarters will remain in Kansas
City, MO.

"Chad is a dynamic and deeply experienced brand marketing executive
whose leadership, insights, market expertise and creative approach will
be invaluable as we move into this next stage of development for the
Hostess brand," said Callahan. "At the same time, relocating our
category sales and marketing functions to Chicago creates the
opportunity to tap into the region's deep pool of food marketing talent
and further strengthen our capabilities in these critical areas as we
continue to grow."

"I am thrilled for the opportunity to work with the Hostess leadership
team, associates, agency partners and customers to continue to elevate
an already iconic brand that enjoys a special emotional connection with
consumers," said Lusk. "As Hostess celebrates its 100th birthday and
looks ahead to its next century, we see tremendous potential to further
invest in and leverage consumer insights, robust innovation capabilities
and targeted marketing to build on the momentum and drive our next
exciting phase of growth."

All employees currently in marketing and category management roles have
been offered the opportunity to relocate to Chicago. The company intends
to add additional positions in the new office over the next several

Immediately prior to joining Hostess, Lusk was the Executive Vice
President and Chief Marketing Officer at the Chamberlain Group, a global
leader in access products and solutions, such as garage door openers,
commercial door openers, gate entry systems, and cloud-based smart
access control technology. Before that, he served as Chief Strategy
Officer and, later, Senior Vice President of Marketing at Ferrara Candy
Company, the $1 billion confectionary manufacturer. Previously, he was
Chief Strategy Officer and Head of Wholesale Operations for Mid-Atlantic
Convenience Stores. Earlier in his career he was a Senior Engagement
Manager at McKinsey & Co. A graduate of the University of Virginia, he
earned an MBA from the University of Chicago.

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Brands, LLC, please visit
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