Market Overview

Frontier Airlines to Optimize Revenue in Highly Dynamic Markets with PROS RM Essentials


Forecasts Demand Quickly and Accurately for Ultra Low-Cost Carrier;
Serves as Foundation to Accelerate Growth Over Time

(NYSE:PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today announced that Denver-based Frontier
Airlines, an Ultra Low-Cost Carrier (ULCC) dedicated to providing
affordable travel across America, has selected PROS Revenue Management
Essentials (RM
) to optimize its demand forecasting and ticket revenue
production. With PROS, Frontier will be able to determine for each
flight the optimal ticket revenue possible in light of competitors'
pricing, expected customer demand and other attributes – without
additional complexity for its analysts.

With 200 planes on order and 34 new routes added in January 2019 alone,
Frontier has aggressive corporate expansion plans for their current
markets and to reach new markets every quarter. As a ULCC, Frontier
experiences intense competition for each ticket sold based on price. The
company realized a need for a solution with trusted AI that could
sufficiently scale to look at each origin-destination pair and optimize
market prices for each seat for any given flight accurately.

"Our ability to optimize revenue production is strengthened by
accurately modeling the revenue potential of every flight," said Louie
Ligon, Director, Yield Management at Frontier. "With PROS
RM Essentials
, we anticipate a significant forecast improvement over
our previous system. The new system will allow our analysts to more
efficiently manage their demand forecasts. We will have a basis to
better support the demands of new routes, manage the complexities of
holiday and special event travel – and do so in a manner that allows us
to meet the travel demands of today's value-conscious travelers."

RM Essentials is an AI-powered
SaaS solution
, allowing for a low barrier to adoption and ultimate
flexibility for carriers looking to establish a foundational capability
in demand forecasting. It features AI-based forecasting and optimization
capabilities to deliver the optimal offer price, every time, even in the
most volatile of markets. With powerful workflows analysts will be able
to better understand historical trends and demand forecasts enabling
them to quickly drill down to the information they need to make
decisions confidently.

"Frontier operates in a very dynamic environment, and having a solution
that revenue management leaders and analysts can rely upon to make
accurate decisions that can withstand the pressure of a highly volatile
market is critical to their business," said Justin Jander, PM Manager,
Revenue Management at PROS. "RM Essentials provides that trusted
foundation that meets their needs today, and easily grows with Frontier
as their business continues to rapidly scale."

About PROS Revenue Management

For over three decades, PROS been at the forefront of airline
revenue management
. Built on a proven foundation of AI-powered
forecasting and optimization, the PROS Revenue Management editions
include: RM Essentials, RM Advantage and RM Ultimate. For more
information on these solutions and other PROS Airline Solutions, visit

About PROS

Holdings, Inc. (NYSE:PRO) provides AI-powered solutions that optimize
selling in the digital economy. PROS solutions make it possible for
companies to price, configure and sell their products and services in an
omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions. To learn
more, visit the PROS website
or follow PROS on Twitter at @PROS_Inc.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with AI-powered
solutions and its current expectations of the benefits of AI-powered
solutions for organizations that implement and utilize such software.
Factors that could cause actual results to differ materially from those
described herein include the addressability of an organization's
AI-powered solution needs, the risks associated with PROS developing and
enhancing products with the functionality necessary to deliver the
stated results and the risks associated with the complex implementation
and maintenance of AI-powered solutions such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

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