Market Overview

DENSO Selects Cypress Semper Fail-Safe Storage for Next-Generation Automotive Applications


High-Density Semper Family Uniquely Leverages Arm Processor to
Deliver the Performance and Reliability Required for Digital Cockpits
with Advanced Graphics

Cypress Semiconductor Corp. (NASDAQ:CY) today announced that global
automotive supplier DENSO Corporation has selected Cypress'
fail-safe storage for its next-generation digital automotive
cockpit applications with advanced graphics. Architected with an
embedded Arm® Cortex®-M0 processing core, the
Semper family is purpose-built for the most demanding automotive
environments. DENSO requires a high-performance code and graphics
storage solution that is high-density, long-lasting, and designed for
functional safety compliance.

The Cypress Semper family offers the highest density serial NOR Flash
memory in the industry with up to 4Gb by leveraging Cypress' proprietary MirrorBit®
process technology
. The family also features EnduraFlex™
, which achieves greater reliability and endurance.
Semper fail-safe storage devices were the first in the industry to
achieve the ISO 26262 automotive functional safety standard and are
ASIL-B compliant.

"The global automotive industry is undergoing a once-in-a-century shift
that will fundamentally reshape transportation, and DENSO is committed
to addressing this by advancing automotive innovation that enables a
safer, more comfortable and convenient mobility experience for
everyone," said Mike Murzyn, vice president of cockpit engineering,
DENSO International America. "DENSO looks forward to continuing our
relationship with Cypress through their next-generation memory product
line-up. This technology will help fulfill the high performance and
reliability requirements that enable advanced functionalities, including
high-end graphic solutions."

"Cypress is committed to the success of our customers and ecosystem
partners by offering the most advanced fail-safe storage products with
integrated compute core for automotive applications," said Rainer
Hoehler, vice president of the Flash Business Unit at Cypress. "DENSO's
next-generation cockpit solutions are pushing the limits forward and our
Semper family meets the toughest requirements for high-density NOR Flash
by delivering the ultimate performance, reliability, and functional
safety for mission-critical automotive applications."

The world-class Cypress Semper family includes AEC-Q100-qualified
devices at the industry's highest density. Cypress Semper fail-safe
storage products exceed automotive quality and functional safety
requirements with ASIL-B compliance and are ready for use in ASIL-D
systems. More information on the Cypress Semper Flash family is
available at


Cypress' 512Mb, 1Gb and 2Gb Semper devices are currently sampling.

Cypress Enables Leading-Edge Automotive Systems

Cypress works with the world's top automotive companies to develop
leading-edge automotive systems, including Advanced Driver Assistance
Systems (ADAS), 3-D graphics displays, wireless connectivity,
full-featured touchscreens and superior body electronics. Cypress'
automotive portfolio includes Traveo™ and PSoC® microcontrollers
(MCUs), CapSense® capacitive-sensing solutions, TrueTouch® touchscreen
solutions, Wi-Fi®, Bluetooth® and USB connectivity
solutions, power-management ICs (PMICs), and storage. The portfolio is
backed by Cypress' commitment to pursue zero defects, provide excellent
service and adhere to the most stringent automotive industry standards.
Learn more at

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About Cypress

Cypress is the leader in advanced embedded solutions for the world's
most innovative automotive, industrial, smart home appliances, consumer
electronics and medical products. Cypress' microcontrollers, wireless
and USB-based connectivity solutions, analog ICs, and reliable,
high-performance memories help engineers design differentiated products
and get them to market first. Cypress is committed to providing
customers with the best support and development resources on the planet
enabling them to disrupt markets by creating new product categories in
record time. To learn more, go to

Cypress, the Cypress logo, MirrorBit, PSoC and CapSense are registered
trademarks and Semper, EnduraFlex, and Traveo are trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

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