Market Overview

Brightcove Completes Acquisition of Ooyala's Online Video Platform Business


(NASDAQ:BCOV), the leading provider of cloud services for
video, today announced it has completed the acquisition of the online
video platform business of Ooyala, a provider of cloud video technology.

The strategic acquisition strengthens Brightcove's position as the
market leader in the online video industry. Ooyala OVP customers join an
already impressive list of companies working with Brightcove.

"This is an exciting time for the company as we integrate Ooyala's OVP
business into Brightcove. We are thrilled to welcome Ooyala's OVP
customers to the family, along with our new team members in Guadalajara
and around the globe. We look forward to providing a world-class
experience for all of our new, future, and existing customers and
employees" said Jeff Ray, CEO, Brightcove. "The addition of our new team
members further positions Brightcove to accelerate our speed of
innovation and provide deeper support for all of our customers. We are
living in the age of video and are 100% committed to ensuring that our
customers reap the power and value of video technology to help propel
their businesses forward."

Since its inception, Brightcove has been dedicated to building a
best-in-class global video platform with solutions to support media,
entertainment, marketing, and enterprise companies. Aspects of Ooyala's
technology will be integrated into the Brightcove platform to provide a
best in class offering for all customers.

To learn more about Brightcove solutions, contact
us directly
, join video enthusiasts and Brightcove users from around
the world at the only video conference of its kind at PLAY
, May 14-16, in Boston, or visit booth #SU1920 at NAB
from April 8-11, in Las Vegas.

About Brightcove

(NASDAQ:BCOV) is the leading global provider of powerful cloud
solutions for managing, delivering, and monetizing video experiences on
every screen. A pioneering force in the world of online video since the
company's founding in 2004, Brightcove's award-winning technology,
unparalleled services, extensive partner ecosystem, and proven global
scale have helped thousands of companies in over 70 countries achieve
better business results with video. To learn more, visit

Forward-Looking Statements

This press release includes certain "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995,
including statements concerning our position to execute on our growth
strategy, the successful integration of Ooyala's online video platform
(OVP) business, customers and personnel, and our ability to expand our
leadership position and market opportunity. These forward-looking
statements include, but are not limited to, plans, objectives,
expectations and intentions and other statements contained in this press
release that are not historical facts and statements identified by words
such as "expects," "anticipates," "intends," "plans," "believes,"
"seeks," "estimates" or words of similar meaning. These forward-looking
statements reflect our current views about our plans, intentions,
expectations, strategies and prospects, which are based on the
information currently available to us and on assumptions we have made.
Although we believe that our plans, intentions, expectations, strategies
and prospects as reflected in or suggested by those forward-looking
statements are reasonable, we can give no assurance that the plans,
intentions, expectations or strategies will be attained or achieved.
Furthermore, actual results may differ materially from those described
in the forward-looking statements and will be affected by a variety of
risks and factors that are beyond our control including, without
limitation: our ability to integrate the technologies, products,
operations, contracts and personnel of Ooyala's OVP business and realize
the anticipated benefits of the acquisition; expectations regarding the
widespread adoption of customer demand for our products; the effects of
increased competition and commoditization of services we offer,
including data delivery and storage; our ability to expand the sales of
our products to customers located outside the U.S.; keeping up with the
rapid technological change required to remain competitive in our
industry; our ability to retain and support existing customers; our
ability to manage our growth and organizational change; and other risks
set forth under the caption "Risk Factors" in our most recently filed
Annual Report on Form 10-K and our other SEC filings. We assume no
obligation to update any forward-looking statements contained in this
document as a result of new information, future events or otherwise.

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