Market Overview

AASA Inc. and Cayenne Technologies FZE Announce Li-Fi Strategic Partnership


HERNDON, Va., March 17, 2019 /PRNewswire-PRWeb/ -- AASA, Inc. ( along with its 01LightCom subsidiary and Dubai-based Cayenne Technologies FZE ( are happy to announce that they have successfully presented several of the AASA's Visible Light Communication (VLC) and Li-Fi products at the InterSec 2019 Exhibition held in Dubai between January 20-22.

The products that were presented are:

  • Li-Fi V2X Communication: demonstrating how smart cars can use headlights to communicate with other cars or the infrastructure.
  • Li-Fi Spotlight Advertisement: demonstrating how a spotlight used to illuminate a displayed product, or a specific area in the Exhibition Booth can be used to transmit marketing or location based advertisements to user's phone using an optical camera.
  • Li-Fi Bi-directional Communication: for the first time, AASA will be presenting a Li-Fi-enabled light panel providing bi-directional communication through a Li-Fi USB adaptor with a throughput of 65Mbps.

Under the newly formed strategic partnership and based on the enthusiastic reception of the products at the conference, the two companies will work closely together to bring VLC-based solutions and ready-to-market Li-Fi products & Solutions to the UAE and the Middle East region in the areas of secure communication rooms, Data Center Secure Infrastructures, and Smart City communication infrastructures, among others.

Mr. Said Sabouni, CEO of Cayenne Technologies said "VLC technology will revolutionize the security of communications at all levels and introduces a multitude of opportunities for developing advanced applications for IoT, Smart cities, Autonomous Vehicles, and Vehicle to Vehicle communications (V2V)".

Mr. Farid Bichareh, CTO of AASA expressed confidence that "the new partnership with Cayenne Technologies will make it possible for our innovative Li-Fi technology to be quickly adopted in the UAE and Middle East markets."

AASA and AASA subsidiary, 01Lightcomm, specialize in Visible Light Communication and Li-FI technology and solutions. Some of our VLC products were introduced in prominent technology exhibitions around the World such as the Consumer Electronics Show (CES) in Las Vegas, and the Mobile World Congress (MWC) in Barcelona. The visible light V2X demo and other products will also be exhibited at the Hanover Messe Conference, April 1-5, 2019. Additionally, AASA has established partnerships with cutting edge VLC/Li-Fi technology developers around the world, and has the ability and flexibility to tailor its VLC/Li-Fi solution to the client needs.

Cayenne Technologies FZE is based in Dubai, UAE and continues to invest in our Smart Solutions that focus is on establishing the best selection of a diverse range of partners worldwide that will deliver effective solutions that our clients are looking at such as Smart Cities, Smart Transportation, IoT, Industry 4.0. Artificial Intelligence, High-Availability Data Center Infrastructure, Physical & Cyber Security, and Enterprise Applications Solutions.

About Visible Light Communication (VLC), VLC is an innovative wireless communication technology offering high bandwidth, immunity to interference from electromagnetic sources, and high levels of communication security. Some major benefits of VLC/Li-Fi, when compared to current wireless technologies, are network security, worldwide availability, unlicensed spectrum (high speed and high capacity), low power consumption, and the lack of electromagnetic interference.



View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at