Market Overview

Accor and sbe to launch iconic Hyde brand in Australia

Share:

NEW YORK, March 6, 2019 /PRNewswire/ -- Accor has chosen Australia as the first Asia Pacific market to expand its partnership with sbe outside of the US and bring its luxury lifestyle hospitality brand, Hyde to its shores following Accor's acquisition of a 50% stake in sbe in October 2018. Coming to the Gold Coast in March 2019, Hyde Paradiso will be a fashionable playground for an endless summer, inspired by LA's famous Sunset Strip. The venue will open all day and evolve into an evening lounge and dining experience.

A view of the Hyde Paradiso dining patio coming to Gold Coast, Australia for March 2019

Simon McGrath, Chief Operating Officer of Accor Pacific said: "We are extremely excited to open the first sbe venue for Accor in Australia, on Queensland's Gold Coast. Our partnership with sbe and its Founder and CEO Sam Nazarian will combine the best of both our worlds to provide unparalleled lifestyle experiences for our guests. Hyde Paradiso will be a game changer for the Gold Coast, which is befitting of a sophisticated and energetic venue which will become the place to see and be seen by the sea."

Sam Nazarian, Founder and CEO of sbe: "Everyone at sbe is hugely excited to expand our hospitality brands through the strategic partnership with Accor and to work closely with Simon McGrath and his talented team. Australia is such a welcoming, youthful, and dynamic market full of growth opportunities for our brands, and we couldn't be more thrilled to launch Hyde on the Gold Coast. The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment venues, including over 150 global venues in the pipeline. We look forward to bringing more of our brands, dining and entertainment experiences to Australia and across the globe with Accor in the future."

From Los Angeles' dazzling Sunset Strip, plush Vegas playgrounds and exclusive arena experiences, Hyde creates magic in each venue. Hyde has evolved from its legendary Sunset Strip flagship to include locations in South Beach, Las Vegas, Downtown LA, Miami and more to come across the United States and beyond. Hyde seekers are welcomed to take refuge from the conventional hospitality experience and unwind in luxurious surroundings with the best music among a sophisticated community of influential artists, celebrities and athletes.

Hyde Paradiso comes hot on the heels of the opening of Hyde Hotel and Residence Midtown Miami, a 42-tower property with 60 hotel rooms and 410 sold-out luxury residences, with interiors by award-winning designer, David Rockwell in a building designed by Arquitectonica. Hyde Beach House Hollywood Florida will open in Q2 of 2019 with 352 residences, the third Hyde property in the Miami area. Hyde Hotels and Residences will also expand into the Middle East, with an opening in Doha come 2020.

sbe's leading hospitality and residential brands include SLS, Delano, Mondrian, Hyde, The House of Originals (Sanderson, St. Martin Lane, 10 Karakoy and Shore Club) and The Redbury Hotels. Through its Disruptive Restaurant Group platform, sbe has created global award-winning culinary brands Katsuya, Umami Burger, Carna, Cleo, Leynia, Diez & Siez and Filia and innovative entertainment brands including Hyde, Nightingale, Privilege dayclub, Black Orchid, S Bar, Skybar and Doheny Room.

Landmark destinations in the sbe portfolio include Delano South Beach in Miami, SLS Baha Mar in the Bahamas, Mondrian Doha in Qatar, Hyde Bellagio in Las Vegas, Mondrian Park Avenue in New York City and SLS LUX Brickell and Hyde Midtown both in Miami. Soon to open, Delano Dubai at The Palm, Hyde Beach House in Hollywood Florida and SLS Cancun in Mexico.

ABOUT ACCOR

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor's portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world's most attractive hotel loyalty programs—Le Club AccorHotels.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (TICKER:ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.

ABOUT sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 29 hotels and over 180 global world-renowned culinary, nightlife and entertainment venues by the end of 2019. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel & Residences, and The Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi'lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, Hyde Lounge, S Bar, Doheny Room, Skybar, Bond, and Privilege. To learn more, visit sbe.com Instagram: @sbecollection 

Contacts : media relations
Ginni Post
Accor
Director of Communications
T. +61 2 9280 9874
ginni.post@accor.com

sbe – Hyde
Ali Lasky
President
The influence.
T. 917.470.5330
ali@theinfluence.com |
www.theinfluence.com

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/accor-and-sbe-to-launch-iconic-hyde-brand-in-australia-300807559.html

SOURCE sbe

View Comments and Join the Discussion!