LOS ANGELES, March 04, 2019 /PRNewswire-PRWeb/ -- Diversity and representation in marketing is an essential key to success for Ashby & Graff Real Estate, a regional real estate brokerage serving the entire Southern California area.
When Ashby & Graff first launched in 2017, CEO John Graff mandated that any content produced by the company would always endeavor to reflect the diversity of America. This is so everyone who encounters the Ashby & Graff brand will instantly know they are welcome and can count on being provided the same effective, honest, and ethical service afforded all clients.
At a time when blockbuster movies like Black Panther and Spider-Man: Into the Spider-Verse are gobbling up box-office cash, it's clear that there is a ferocious appetite for media that mirrors the rainbow of backgrounds that color the nation.
"Americans are really crying out for more representation," said Graff, "not just in the movies and TV they choose to watch, but also in the online content and marketing consumed more subliminally."
Graff, who is openly gay, says his own personal experiences with discrimination and feeling unrepresented motivated his decree that affects all content, social media and other marketing produced by the company.
"First impressions tell a lot," said Graff. "People with diverse backgrounds are especially mindful of the presence (or absence) of folks like themselves in corporate advertising material."
The focus on representative marketing seems to be working for Ashby & Graff Real Estate which has seen 940% hiring growth over the past 22 months. That is what CEO Graff attributes it to.
"Whether conscious or not, it's powerfully affirming to be able to see someone like yourself reflected in the world around you, especially when you can remember a time when that wasn't always the case."
Ashby & Graff Real Estate is a 100% commission real estate brokerage serving the entire Southern California region. Consumers can learn more at http://www.AshbyGraff.com. Real estate agents can learn more at http://www.AshbyGraffAdvantage.com. Ashby & Graff and the Ashby & Graff logo are service marks owned by Graff Real Estate, Inc. License number 02041450. Equal Housing Opportunity.
SOURCE Ashby & Graff
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.