Market Overview

MoviePass™ Launches New Uncapped Plan and Reintroduces Revolutionary $9.95 Price For a Limited Time

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The new subscription plan reduces restrictions and gives moviegoers
choices from a full inventory of blockbusters and independent movies
each month

MoviePass™ today launched a new version of its revolutionary uncapped
subscription plan, now available at its previous ground-breaking monthly
price of $9.95. With this uncapped plan ("MoviePass Uncapped"),
moviegoers can enjoy a wide selection of movies. MoviePass Uncapped will
enable subscribers to see more movies at theaters throughout the United
States.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190319005637/en/

MoviePass™ launches new uncapped plan and reintroduces revolutionary $9.95 price for a limited time. ...

MoviePass™ launches new uncapped plan and reintroduces revolutionary $9.95 price for a limited time. (Photo: Business Wire)

MoviePass Uncapped is available immediately for only $9.95 per month for
a 12-month subscription period when paid in advance (via ACH payment) –
this low price will be available only for a limited time.

For subscribers who wish to pay monthly, MoviePass Uncapped is available
immediately for only $14.95 per month (via credit card payment) – this
low price will be available only for a limited time.

The standard price of MoviePass Uncapped will be $19.95 per month (via
credit card payment), upon the expiration of these limited time offers.

Since creating an explosive wave in the movie theater industry with its
unprecedented, unlimited movie subscription plan in August 2017,
MoviePass has adapted its service to combat violations of its terms of
use. With these innovations in place, MoviePass believes it is now able
to offer casual moviegoers (comprising the vast majority of the
movie-going public) a far wider selection of movies than under its most
recent plans. MoviePass believes these innovations will serve the
interests of the MoviePass community of subscribers as a whole and will
lead to greater subscriber satisfaction with the service.

Core details of MoviePass Uncapped include the following:

  • No cap on the number of 2D movies subscribers can see in MoviePass'
    theater network, subject only to managing network demand and
    availability as detailed in the MoviePass terms of use;
  • A large selection of blockbusters and independent films;
  • Access to more than 30,000 screens throughout the United States –
    America's largest theater network;
  • The ability to reserve tickets 3 hours before showtime and check in at
    the theater between 30 minutes before showtime up until 10 minutes
    after showtime.

"We are – and have been – listening to our subscribers every day, and we
understand that an uncapped subscription plan at the $9.95 price point
is the most appealing option to our subscribers," said Ted Farnsworth,
Chairman and CEO of MoviePass' parent company, Helios and Matheson
Analytics Inc. "While we've had to modify our service a number of times
in order to continue delivering a movie-going experience to our
subscribers, with this new offering we are doing everything we can to
bring people a version of the service that originally won their hearts.
We're thrilled to introduce this new uncapped plan at a price point that
is unbeatable in the industry."

Mitch Lowe, CEO of MoviePass and previously a Founding Executive at
Netflix, said that an important part of innovation is maintaining
flexibility to meet changing market demands and conditions.

"We continue to implement what we've learned to combat violations of our
terms of use, which we believe will enable us to offer more subscribers
the joy of seeing more movies on the big screen," said Mr. Lowe. "Today
marks a notable stride in that direction, and we're excited to be able
to offer this new uncapped plan after tireless research and development
efforts," concluded Mr. Lowe.

MoviePass' Select, All Access and Red Carpet plans, introduced in
December 2018, are no longer available for purchase but will remain
effective and working for users who subscribed to them.

About MoviePass Inc.

MoviePass Inc. ("MoviePass") is a marketing technology platform
enhancing the exploration of film and the moviegoing experience. As a
premier movie-theater subscription service, MoviePass provides film
enthusiasts the ability to attend select new movies in theaters. The
service, now available at over 30,000 screens in the United States, is
the nation's largest theater network. Visit us at moviepass.com.

About Helios and Matheson Analytics

Helios and Matheson Analytics Inc. (OTC:HMNY) ("Helios") currently owns
approximately 92% of the outstanding shares (excluding options and
warrants) of MoviePass, a premier movie-theater subscription service,
100% of the outstanding equity interests of MoviePass Ventures LLC, and
51% of the outstanding equity interests of MoviePass Films. Helios also
owns Moviefone™, a multimedia media information and advertising service.
Helios' holdings include RedZone Map™, a safety and navigation app for
iOS and Android users, and a community-based ecosystem that features a
socially empowered safety map app that enhances mobile GPS navigation
using advanced proprietary technology. Helios is headquartered in New
York and quoted on the OTC Market under the symbol HMNY. For more
information, visit us at www.hmny.com.

Cautionary Statement on Forward-looking Information

Certain information in this communication contains "forward-looking
statements" about Helios and Matheson Analytics Inc. ("Helios") and
MoviePass Inc. (collectively, the "Company") within the meaning of the
Private Securities Litigation Reform Act of 1995 or under Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (collectively,
"forward-looking statements"), that may not be based on historical fact,
but instead relate to future events. Forward-looking statements are
generally identified by words such as "projects," "may," "will,"
"could," "would," "should," "believes," "expects," "anticipates,"
"estimates," "intends," "plans," "potential" or similar expressions.
Such forward-looking statements include, without limitation, statements
regarding the expected benefits to subscribers and the Company from the
new MoviePass Uncapped subscription plan. Statements regarding future
events are based on the Company's current expectations and are
necessarily subject to associated risks.

Such forward-looking statements are based on several assumptions.
Although management of the Company believes that the assumptions made
and expectations represented by such statements are reasonable, there
can be no assurance that a forward-looking statement contained herein
will prove to be accurate. Actual results and developments may differ
materially and adversely from those expressed or implied by the
forward-looking statements contained herein and even if such actual
results and developments are realized or substantially realized, there
can be no assurance that they will have the expected consequences or
effects. Some, but not all, of these risks include, among other things:
the Company's capital requirements and whether or not it will be able to
raise capital as needed; whether the MoviePass Uncapped subscription
plan and business model will be successful; the Company's ability to
successfully develop the interconnected business model of MoviePass,
Moviefone, and MoviePass Films; the ability to retain MoviePass'
existing subscribers and market and sell MoviePass' services to new
subscribers following changes in the subscription plan and business
model; the inability of MoviePass, MoviePass Films and Moviefone to
compete effectively in the marketplace for film content and moviegoing;
the Company's ability to fulfill its payment obligations to MoviePass'
merchant processors in a timely manner to prevent MoviePass service
interruptions; changes in local, state or federal regulations that may
adversely affect the Company's business; consumer acceptance of the
MoviePass Uncapped subscription plan; the success of cost-reduction and
subscription revenue increase measures; the risk that increased monthly
usage by MoviePass' subscribers may cause MoviePass to incur losses and
negative cash flow; risk of attempts at unauthorized or improper use of
MoviePass' services succeeding despite the Company's innovations to
combat violations of the MoviePass Terms of Use; the Company's inability
to maintain or rebuild the value of the MoviePass brand; and the risk
factors described in Helios' Risk factors and other material information
concerning Helios and MoviePass Films are described in Helios' Quarterly
Reports on Form 10-Q, for the quarters ended June 30, 2018 and September
30, 2018 (as amended), in Helios' Annual Report on Form 10-K for the
fiscal year ended December 31, 2017 and other Helios filings, including
subsequent current and periodic reports, information statements and
registration statements filed with the SEC. You are cautioned to review
such reports and other filings at www.sec.gov.

Given these risks, uncertainties and factors, you are cautioned not to
place undue reliance on such forward-looking statements and information,
which are qualified in their entirety by this cautionary statement. All
forward-looking statements and information made herein are based on the
Company's current expectations and the Company does not undertake an
obligation to revise or update such forward-looking statements and
information to reflect subsequent events or circumstances, except as
required by law.

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