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iClick Makes Controlling Investment in Changyi to Accelerate Smart Retail Transformation


Strategic move develops Business Intelligence portfolio with
Enterprise Solution

iClick Interactive Asia Group Limited, (NASDAQ: ICLK the
"Company" or "iClick"), an independent online marketing and data
technology platform in China, today announced a controlling investment
in Changyi (Shanghai) Information Technology Co., Ltd. ("Changyi"). The
investment is part of an inorganic growth strategy pursued by the
Company as it seeks to extend its client solutions beyond the core
digital marketing business, addressing enterprise needs in China. In
particular providing products in the emerging area of "New Retail" – an
expanding and innovative market involving the combination of online and
offline solutions. The Chinese retail market is set to become the
largest in the world in 2019, surpassing the US by more than US$100bn1.
New Retail is a key driver of this growth.

Changyi is a leading independent software vendor (ISV) in China. The
Shanghai-based company provides intelligent retail and CRM solutions for
clients, allowing them to consolidate customers' online and offline
information to provide connections within the organization and with
stakeholders. These solutions support detailed profiling of customers,
which facilitates data-driven strategies and enhances business process
at various levels. Changyi's clients include a number of tier-1 luxury
brands as well as renowned brands in retail and other sectors from China
and worldwide.

"Adding Changyi to our suite of solutions for global brands is an
important next step in our evolution. This investment will accelerate
the transformation of iClick by enhancing our BI Solutions that
complement our core digital marketing business," said Sammy Hsieh, Chief
Executive Officer and Co-Founder of iClick. "Our clients are continually
looking for ways to increase operational and marketing efficiency, as
well as resolving the challenges of doing business in China. Changyi's
capabilities will enhance our Enterprise SaaS Solutions and allow us to
address the demand that we are seeing."

Ramboo Zhao, Founder and Chief Executive Officer of Changyi, said, "We
are excited about the potential synergies created by joining iClick, a
company with strong data management and analytics capabilities, and an
established and positive reputation in the Marketing Technology
industry. Together with iClick's strong salesforce and deep
understanding of top-tier global brands and retailers, we are better
able to serve our clients with a wide range of solutions to help them
make their business in China more accessible, efficient and profitable."

The newly enhanced BI Solutions will support iClick's strategy to
further align itself with the long-term business objectives of clients
by going beyond its core digital marketing business to sustain its
growth. In particular, the Company will be able to offer New Retail
solutions – an expanding and innovative market involving combining
online and offline solutions. While the total retail sales in China are
forecast to grow 7.5% to reach US$5.636 trillion in 2019, retail
ecommerce is set to expand at an even faster rate of 30.3% to US$1.989
trillion, making up 35.3% of the overall retail volume in the country2.
This strategic shift will grow the top line and improve margin for the
Company as it moves into its next development phase.

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an independent
online marketing and data technology platform that connects worldwide
marketers with audiences in China. Built on cutting-edge technologies,
our proprietary platform possesses omni-channel marketing capabilities
and fulfills various marketing objectives in a data-driven and automated
manner, helping both international and domestic marketers reach their
target audiences in China. Headquartered in Hong Kong, iClick
Interactive was established in 2009, currently operating in nine
locations worldwide including Asia and London.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements
constitute "forward-looking" statements within the meaning of Section
21E of the Securities Exchange Act of 1934, as amended, and as defined
in the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements. Such
statements are based upon management's current expectations and current
market and operating conditions, and relate to events that involve known
or unknown risks, uncertainties and other factors, all of which are
difficult to predict and many of which are beyond the Company's control.
Forward-looking statements involve inherent risks and uncertainties. A
number of factors could cause actual results to differ materially from
those contained in any forward-looking statement, including but not
limited to the following: the Company's fluctuations in growth; its
success in implementing its mobile and new retail strategies, including
extending its solutions beyond its core digital marketing business;
relative percentage of its gross billing recognized as net revenues
under the gross and net models; its ability to retain existing clients
or attract new ones; its ability to retain content distribution channels
and negotiate favorable contractual terms; market competition, including
from independent online marketing technology platforms as well as large
and well-established internet companies; market acceptance of online
marketing technology and business intelligence solutions; effectiveness
of its algorithms and data engines; its ability to collect and use data
from various sources; ability to integrate and realize synergies from
acquisitions or investments, fluctuations in foreign exchange rates; and
general economic conditions in China. Further information regarding
these and other risks is included in the Company's annual report on Form
20-F and other filings with the SEC. All information provided in this
press release and in the attachments is as of the date of this press
release, and the Company undertakes no obligation to update any
forward-looking statement, except as required under applicable law.

1 Source: eMarketer, January 2019

2 Source: eMarketer, China Retail and Ecommerce, December 2018

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