Market Overview

Cannabis Regulations Ease as Public Opinion Shifts

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NEW YORK, Feb. 11, 2019 /CNW/ -- The misconceptions propagated about the cannabis plant had led to decades of prohibition, but recent research and studies have shed light on the truth. Studies have shown that parts of the cannabis plant are actually non-psychoactive and that the plant can be broken down into two other derivatives: hemp and marijuana. The two components share similar effects on the body, but the biological structure of the two is widely different, said Aaron Cadena, Chief in Editor at CBDOrigin. However, unlike marijuana, regulations regarding hemp are much more lenient. Many businesses are utilizing hemp for diverse applications such as recreational, medical, and even industrial uses. With the growing adoption and acceptance of hemp, there are expectations that the overall cannabis industry will expand even further. According to data compiled by Mordor Intelligence, the global cannabis market was valued at USD 7.7 Billion in 2016 and is expected to reach USD 65 Billion by 2023. Furthermore, the market is projected to grow at a CAGR of 37% during the forecast period from 2018 to 2023. GreenBox Pos LLC (OTC: GRBX), Leafbuyer Technologies, Inc. (OTC:LBUY), Emblem Corp. (OTC:EMMBF) (TSXV:EMC), Isodiol International Inc. (OTC:ISOLF) (CSE:ISOL), Terra Tech Corp. (OTC:TRTC)

While hemp is generally more common in products as opposed to marijuana, there is still a growing demand for marijuana in regions where it is already legalized whereas hemp is widely popular because of its derivative: CBD, or cannabidiol. CBD is being used within many various products including beauty, health and wellness, or even for purely recreational uses. Meanwhile, marijuana is seen being used for recreational and medical applications because of its primary component, THC or tetrahydrocannabinol. THC is the psychoactive component of the cannabis plant, which is federally illegal within the U.S. Currently, medical marijuana is much more abundant within the U.S., but more and more states are beginning to pass laws to legalize marijuana for recreational use. "The tipping point probably passed one or two election cycles ago," said Tom Angell, founder of new site Marijuana Moments, "It keeps becoming more and more apparent that it will be impossible for prohibitionists to reverse our gains. And as a result, more mainstream politicians are getting on board."

GreenBox Pos LLC (OTC: GRBX) and American Premium Water Corporation (OTC:HIPH) announced last week that the companies have entered into an agreement according to which American Premium Water Corporation will use GreenBox Pos LLC's, "proprietary, blockchain based payment process technology on it's new e-commerce site for LALPINA and other CBD related products. The Company will be launching the new site e-commerce site featuring GreenBox's payment API in the next few weeks.

American Premium CEO Ryan Fishoff, commented, "I am happy to announce this partnership with GreenBox. This payment technology will finally give the Company a permanent payment processing solution. It has been frustrating to not be able to process orders on our own e-commerce site. Now that we have GreenBox, we can focus our efforts to making the LALPINA e-commerce site a first-class experience for the consumer. The Company will also begin to focus resources on digital and social media advertising. Getting a dynamic e-commerce site off the ground early this year has been a high priority for the Company and one that I highlighted in my year-end letter to shareholders; I am happy to say that we are a few weeks away from this goal."

GreenBox POS, ( is a groundbreaking technology company that builds customized payment solutions for a variety of industries, with an emphasis on blockchain secured ledger technology, which they have 5 patents for. GreenBox's technology has become the leading point of sale (POS) application in the cannabis industry, which traditionally has been challenges in finding payment processing solutions. Even with the passage of the 2018 Farm Bill, and the mainstream adoption of CBD, there is a still not a uniform acceptance in the financial services industry. The Company will leverage GreenBox's technology across all of its CBD-infused products and their respective e-commerce sites.

"Having GreenBox's technology now allows us to finalize our new e-commerce site. The Company forecasts that demand for our product (and other CBD products) will be much higher this year due to the passage of the Farm Bill and the increased interest CBD products have received because of it. As we look to expand the number of LALPINA CBD skus in the coming months, it's important that the Company can handle the demand. This website, along with production and shipping by Growpacker will usher in a new era for the Company. The infrastructure will be in place to be able to ship out online orders within 24 hours of receipt. I know we have continued to have to some shipping issues with our partners, but these developments will streamline and eliminate them going forward. GreenBox's technology will also allow the Company to seamlessly integrate the backend of the different branded CBD products that the Company will be selling into a continuous supply chain. This will help the Company scale, especially when we have multiple product categories across multiple brands. Before we get to that point, I am looking forward to unveiling the new LALPINA CBD site in the coming weeks, and as soon as its ready, I look forward to briefing the shareholders on it," Concluded Mr. Fishoff."

Leafbuyer Technologies, Inc. (OTCQB:LBUY) is one of the most comprehensive online sources for cannabis deals and information. Leafbuyer Technologies, Inc. recently announced its integration with five industry leading Point of Sale (POS) systems, including GreenBits, Adilas, Cova, MMJ Menu, and MJ Freeway. POS systems help dispensaries in every legal market track cannabis products from seed to sale and then conduct a transaction. At any point, the dispensary's POS system knows the total inventory for every product in the store. By integrating with these technologies, Leafbuyer is not only able to display real-time, accurate information to consumers looking to pre-order online, but will soon be able to pull purchase information. "Integration takes our consumers' online ordering experience to the next level," said Mark Breen, Chief Operating Officer of Leafbuyer. "Consumers need to know immediately if, for example, their favorite edible is in stock before they pre-order. If we didn't integrate with POS systems, we would have to rely on people to update the inventory, which leads to human error. Now, it's automated."

Emblem Corp. (OTCQX:EMMBF) (TSXV:EMC) is a fully integrated cannabis company focused on driving shareholder value through product innovation, brand relevance, and access to patient and consumer channels. Emblem Corp. recently announced that Emblem-branded cannabis oils are now available online through Shoppers Drug Mart to patients with a valid medical authorization. "As a patient-first provider, Emblem is committed to helping provide patients access to our products through distribution channels that provide both care and convenience like Shoppers Drug Mart," said Nick Dean, Chief Executive Officer, Emblem Corp. "Accessing a variety of distribution channels also continues to be a critical factor in our business strategy as we remain focused on being a leader in the medical cannabis space."

Isodiol International Inc. (OTCQB:ISOLF) (CSE:ISOL) is focused on the nutritional health benefits that are derived from hemp and is a product development, sales, marketing and distribution company of hemp-based consumer products and solutions. Isodiol International Inc. recently announced that it has entered into a binding letter agreement for the acquisition of Food Labs, Inc. and strategic investor relationship with Toba Capital LLC. The transaction for Food Labs is valued at USD 12 Million, which includes USD 5 Million cash on its balance sheet, and also brings the appointment of a new Chief Executive Officer and Chairman of the Board of Directors of Isodiol. "Isodiol is the pioneer of so many firsts in CBD and other hemp extract ingredients that it is the obvious partner for Food Labs and our mutual growth in consumer markets," said Mr. Cancelleri.  "I personally look forward to bringing my experience in mass retail investments to Isodiol and helping to shape Isodiol's expansion from the bulk wholesale of CBD to dominance in finished consumer goods, both as a contract manufacturer and as a brand leader." Food Labs' principal financial partner is Toba Capital, LLC, a venture capital firm that was founded in late 2012 by Vinny Smith, former CEO of Quest Software. Toba is one of the largest venture capital firms in Orange County, California with more than USD 1 Billion invested in approximately 150 companies.  A member of Isodiol's Board of Directors will be appointed by Toba upon closing the transaction.

Terra Tech Corp. (OTCQX:TRTC) operates through multiple subsidiary businesses including: Blüm, IVXX Inc., Edible Garden, and MediFarm LLC. Terra Tech Corp. recently announced that Mayor Pauline Cutter of San Leandro, CA spoke at Terra Tech's grand opening of its Blüm San Leandro medical cannabis dispensary. The ribbon cutting ceremony took place on January 11th, 2019 at the dispensary located at 1915 Fairway Drive San Leandro, CA, 94577. Terra Tech's Blum San Leandro dispensary made history as the first medical dispensary to open its doors in San Leandro, a prominent suburb city of San Francisco and Oakland, centered in the dynamic San Francisco Bay Area. With a vibrant community of more than 89,000 residents, San Leandro is known for its well-maintained neighborhoods, excellent public libraries, twenty-one public parks, quality local schools, and a wide range of shopping, dining, and entertainment options. The City also encompasses a large industrial area that is home to an advanced manufacturing industry. The Company is also constructing an extraction facility in San Leandro, which it expects to open in early 2019. Previously, Chief Executive Officer, Derek Peterson, said, "San Leandro will be a great location for Terra Tech's new medical cannabis dispensary as the city has proven to be an expanding hub of innovation and business. Having a dispensary up and running in San Leandro is the perfect way to start off 2019 by increasing Terra Tech's distribution channels in such a sought-after location. I will be speaking alongside Mayor Cutter at the event where I will touch upon the significance of this location and how it will help accelerate the growth of our company."

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