Market Overview

Fastbase's Valuation Jumps 19% Before Listing on London Stock Exchange

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Fastbase, the prominent marketing analytics company, has surpassed Salesforce (NYSE:CRM), Hubspot (NYSE:HUBS), and Clearbit as the leader in analyzing online traffic behavior. Fastbase has continuously reached impressive milestones with one million top brands and companies using its software to identify, measure, and track consumer behavior online. Because of exponential growth, Fastbase's valuation jumped 19% resulting in the most successful quarter for the company just months before its listing on the London Stock Exchange.
There's a reason why so many companies are flocking to Fastbase. As marketing leaders become reliant on analytics to track, measure, and optimize their ad spend, they're looking for sophisticated marketing analytics tools that provide real-time behavioral insights. Enter Fastbase. Launched in 2016, Fastbase's success has been propelled by its popular add-on to Google Analytics that can identify website visitors in real-time providing businesses with powerful insights into their website users' behavior. The Fastbase Webleads software combines a website's analytics data with real-time visitor information, allowing businesses to eliminate the guesswork around who is visiting their website. https://analytics.fastbase.com


The Wall Street Journal in its CMOs to Double Down on Marketing Analytics article, states, "Marketing organizations also can consider how real-time, predictive analytics capabilities can elevate their marketing and sales strategies. Customers typically make instantaneous decisions these days, so companies need tools that can help them act just as quickly. A sales organization, for example, can build a system that enables its professionals to predict which prospects are likely to convert and which are likely to churn." Fastbase, Inc.'s standard Webleads package is a free Google Analytics add-on that allows users to analyze basic web traffic and provides information such as the visitor's website, company address, and phone number. The Webleads software provides a company's visitor information for the past 90 days with all data available for download to CSV and Excel formats. Google Analytics users can easily access a detailed list of their website visitors for the past 12 months by signing in with Google Analytics.

Fastbase Inventory 2019

[1] https://www.forbes.com/sites/louiscolumbus/2018/11/13/which-crm-applications-matter-most-in-2018/#b01d22576766




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