Market Overview

JAKKS Pacific Unveils New Brands, New Products, and Exciting Entertainment Collaborations at New York Toy Fair 2019

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February 16-19, 2019 -- Jacob K. Javits Convention Center: Booth #2621

One of the leading designers and marketers of children's toys and
consumer products, JAKKS Pacific, Inc. (NASDAQ:JAKK) will showcase new
and innovative products and exciting new entertainment properties at
this year's Toy Fair in New York City February 16-19, 2019.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190214005219/en/

JAKKS Pacific Hot Toys for 2019 - Who's Your Llama, Chocolate Poop Maker, MorfBoard E-Scoot, Slap Ni ...

JAKKS Pacific Hot Toys for 2019 - Who's Your Llama, Chocolate Poop Maker, MorfBoard E-Scoot, Slap Ninja and Squish-Dee-Lish (Graphic: Business Wire)

From active play to collectibles and games to hot entertainment
properties, JAKKS has the perfect toy for any age. Brands such as
MorfBoard™ and TP Blaster™ provide hours of active play and extreme fun
year round, while the new line Piñata Fiesta™ brings the classic
surprise delivery system of piñatas into a festive collectible and
activity toy line. Finally, fans of all ages will love new product lines
of interactive and highly detailed figures, plush, and playsets from
entertainment-licensed properties such as Becca's Bunch, Gigantosaurus™,
Godzilla, Harry Potter, and Mega Man, to name a few.

"We are entering 2019 with an impressive line of fun and entertaining
toys," said Stephen Berman, Chairman and CEO, JAKKS Pacific. "We are
thrilled to launch line extensions to last year's runaway hits,
MorfBoard and TP Blaster, as well as launching licensed-products
inspired by some of the most anticipated entertainment properties this
year," continued Berman.

For Active Play: Kids will love playing
with toys that encourage them get up and move for hours of extreme and
active fun.

  • MorfBoard™ E-Scoot is the latest Xtension to MorfBoard's
    high-performance deck and component system. Kids over the age of eight
    will zip around town at speeds up to 10 MPH. MorfBoard E-Scoot will be
    available at all major retailers for $249.99.

Collectible Favorites: From squishy toys to
llamas with a little drama, kids will love to grow their favorite
collections with this year's irresistible lineup.

  • Piñata Fiesta™ brings the classic surprise delivery system of
    piñatas into a festive collectible and activity toy line. Surprises
    inside include adorable, party-themed charms, bracelets, rings, and
    festive confetti! New surprises will appear in every series and scale.
    There's a party in every piñata for kids ages four and older starting
    at $7.99.
  • Who's Your Llama™ is a line of collectible llamas bursting with
    personality! These are the silliest llamas you'll ever meet! From
    Bahama Llama to Drama Llama, each one comes dressed in a cute outfit
    and includes 1 of 4 super silly features: winking, spitting, grinning,
    or sticking its tongue out. Who's Your Llama™ is a fun surprise for
    kids ages four and older for a recommended retail price of $6.99.

Hot Entertainment-Licensed Properties: With
this year's wide range of entertainment-inspired products featuring
premier licensed properties, JAKKS has something for every fan, both big
and small.

From DHX Media ®/Dentsu Entertainment USA, Inc

  • With the Mega™ Buster Arm Cannon, the iconic feature that
    stores the powerful schematics of our robotic hero, kids can pretend
    to be Mega Man. The Mega Buster Arm Cannon features lights and
    authentic sounds from the all-new TV-show when the trigger is
    squeezed. The arm cannon will be available for $24.99 and is
    recommended for kids ages three and older.

From Cyber Group Studios:

Gigantosaurus™ Feature Giganto allows kids to bring Giganto to
life. Featured in Gigantosaurus™, an animated series for preschoolers,
Gigantosaurus is the biggest dinosaur in the land and four little
dinosaurs are in total awe. Mazu, Rocky, Tiny, and Bill are exploring
their prehistoric world while conquering fear, enjoying friendship, and
having tons of fun and adventure! Children can even make Giganto stomp
and roar like he does in the show! Gigantosaurus Feature Giganto is
ideal for children ages three and older for a suggested retail price of
$29.99.

From JAM Media:

  • Becca's Bunch™ is a new preschool program for children ages 3
    to 6 years old. The show merges live-action footage, puppetry, 2D, and
    CG animation to create a textured world that the audience will want to
    reach out and touch. In Wagtail Woods, a little bird named Becca and
    her Bunch of friends – Russell, Sylvia, and Pedro – are always ready
    for action! With the Becca Feature Plush, kids will love
    hearing Becca's iconic phrases and theme song and cuddle with her too!
    The Becca Feature Plush is perfect for kids ages three and older and
    will be available at a suggested retail price of $19.99.

From SEGA of America:

  • The Sonic the Hedgehog Pinball Track Set brings the iconic
    video game to life with its customizable track. Fans simply pull the
    pinball launcher and shoot the Sonic spheres through the loops and
    turns. The set comes with an exclusive Sonic sphere and removable
    figure. The Pinball Track Set is perfect for Sonic fans ages three and
    older and will be available at a suggested retail price of $24.99.

From Toho and Legendary:

  • The 24-inch Godzilla Figure is the ultimate gift for Godzilla
    fans. Standing at 24-inches tall and over 36-inches long, this figure
    is fully poseable with articulation in the jaw, neck, shoulders,
    hands, legs, feet, and tail. Its massive scale and incredible details
    will bring Godzilla to life for fans ages three and older and will be
    available at a recommended retail price of $59.99.

From Warner Bros. Consumer Products:

  • Harry Potter™ fans can now play with their own interactive Hedwig™.
    The Hedwig™ Interactive Creature responds to sounds by turning
    her head and makes 12 unique owl sounds. Hedwig™ will be available for
    a suggested retail price of $19.99 for fans ages four years and older.

Activities, Interactive Play, and Games:
JAKKS brings suspense, thrills, and laughter with its lineup of hot new
activities, interactive play, and games. These items are sure to provide
hours of hilarious and entertaining play.

  • Kids will have tons of giggles and laughs with the Chocolate Poop
    Maker™.
    The Chocolate Poop Maker™ replicates a realistic toilet
    bowl that makes adorable and yummy chocolate poops! Kids can make
    their own adorable chocolate poops by melting the chocolate,
    "flushing" it down the toilet, pouring the chocolate into the molds,
    refrigerating for five minutes, and adding their own cute poo-tastic
    touches! The Chocolate Poop Maker™ will be available at retail for
    $9.99 for kids over the age of six.
  • Slap Ninja™ is the new, fast paced game of reflexes. Play as
    the Ninja Master and use his HUGE Karate Chop SLAP to defend
    his precious coin from his Student. Or, play as the Student trying to
    tap the coin in the Ninja's hand to defeat him. The first player to
    defeat their opponent three times is the winner, and the loser gets ZAPPED!
    It takes seconds to learn, but a lifetime to master! Slap Ninja™ will
    be available at retail for a suggested price of $19.99 for kids ages
    six and older.
  • Toilet Paper Blasters™ Sheet Storm™ transforms toilet paper
    into clean spitballs. It features rapid-fire pump action to blast
    spitballs up to 50 feet! One roll of toilet paper makes 350+ spitballs
    for non-stop blasting action! Kids over the age of eight can wipe out
    the competition for $39.99.

Vehicles: This year, JAKKS expands its
exciting portfolio of toys with wheels.

  • All season, all terrain, all power, it's the new X-Power Dozer™!
    Push and pull up to 200 lbs indoors or outdoors. The X-Power Dozer™
    can plow through rocks, dirt, wood, snow, toys, and just about
    anything thrown in front of it! The X-Power Dozer™ will be available
    at retail for $59.99 for kids over the age of six.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific's
popular proprietary brands include Perfectly Cute™, Squish-Dee-Lish™,
Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range
of entertainment-inspired products featuring premier licensed
properties; and C'est Moi™, a youth skincare and make-up brand. Through
JAKKS Cares, the company's commitment to philanthropy, JAKKS is helping
to make a positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific
).

©2019 JAKKS Pacific, Inc. All rights reserved.

HARRY POTTER characters, names and related indicia
are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING
WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing
Rights © JKR. (s18)

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