Market Overview

PROS Accelerates Airlines' Journey to Offer Optimization


Next-generation Revenue Management delivers ultimate capacity,
flexibility to deliver unique customer experiences without sacrificing
optimal revenue targets

(NYSE:PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today launched the next-generation of PROS Revenue
, an AI-based platform that automates analysis and enables
confident decision-making designed to capture additional revenue. With
PROS Revenue Management, carriers have a foundation to pursue Offer
Optimization – wholly personalized offers across seats and ancillaries
on a customer-by-customer basis, without sacrificing optimal revenue

Airline carriers globally continue to adjust business models to meet
competitive pressures and more critically, shifting consumer desires for
unique travel experiences. Without AI-based solutions, they cannot
confidently model passenger behavior or dynamically price offers in a
timely manner to meet those demands.

The next-generation of PROS Revenue Management is an AI-powered SaaS
solution that scales with a carrier as its business needs evolve, giving
analysts ultimate flexibility to consume revenue management capabilities
across a spectrum of needs how and when needed: from leg forecasting and
optimization, to dynamic real-time pricing, and ancillary bundling and
pricing required for Offer

"Airlines are on a journey to transform their businesses," said John
McBride, Ph.D., head of Global Travel Product Management at PROS.
"Whether it is a low-cost or network carrier – all are driven to do more
than just sell seats on a plane. With this latest AI-based platform,
PROS is enabling airlines to create those optimal customer experiences
fueling those transformations, and ultimately, designed to gain greater
share of wallet from every customer interaction."

Key features of PROS Revenue Management include:

  • SaaS-based platform: exclusively cloud-based, allowing for a
    low barrier to adoption and ultimate flexibility, the next-generation
    platform delivers a full spectrum of revenue management capabilities,
    including leg forecasting and optimization, dynamic pricing to offer
  • Powerful, intuitive workflows: sharpened key workflows analysts
    use daily to better understand historical trends and demand forecasts,
    enabling analysts to quickly drill down to the information they most
    need to make decisions confidently.
  • PROS AI: decades of AI experience, and constantly improving
    machine learning techniques that deliver the latest science-based
    forecasting and optimization capabilities to deliver the right optimal
    offer price every time.

About PROS Airline Solutions

Built on a proven foundation of AI and dynamic pricing science, PROS
Airline Solutions span Revenue
, Real
Time Dynamic Pricing
, Group
Sales Optimizer
, Shopping
and Merchandising.
For more information, visit:

About PROS

Holdings, Inc. (NYSE:PRO) provides AI-powered solutions that optimize
selling in the digital economy. PROS solutions make it possible for
companies to price, configure and sell their products and services in an
omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions. To learn
more, visit the PROS website
or follow PROS on Twitter at @PROS_Inc.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with AI-powered
solutions and its current expectations of the benefits of AI-powered
solutions for organizations that implement and utilize such software.
Factors that could cause actual results to differ materially from those
described herein include the addressability of an organization's
AI-powered solution needs, the risks associated with PROS developing and
enhancing products with the functionality necessary to deliver the
stated results and the risks associated with the complex implementation
and maintenance of AI-powered solutions such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

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