Market Overview

COVERGIRL unveils Sangita Patel as the Canadian spokesperson for its Simply Ageless Collection


TORONTO, Jan. 2, 2019 /CNW/ - Today, COVERGIRL welcomes media personality Sangita Patel as its newest Canadian face for COVERGIRL's Simply Ageless Collection relaunch heading to stores this month. Sangita has become a familiar face on Canada's leading entertainment show, Entertainment Tonight Canada and is the host of HGTV's show Home to Win. Fearless and inspiring to women of all ages, Sangita embodies what's it like to be 'simply ageless' and pursues her passions with an unapologetic approach to beauty at any age. She is the latest addition to a diverse line up of women leading the charge in breaking boundaries in beauty that includes 70 year-old model and dietician Maye Musk, international pop sensation Katy Perry, cookbook author and television personality Ayesha Curry, and actress and producer Issa Rae.  

COVERGIRL welcomes media personality Sangita Patel as its newest Canadian face for COVERGIRL's Simply Ageless Collection (CNW Group/COVERGIRL)

As a trailblazing TV personality and entertainment journalist who balances her successful career with motherhood and a passion for health and fitness, Sangita is thrilled her partnership with COVERGIRL comes in the same month as her milestone 40th birthday. The new Simply Ageless campaign, which features Patel alongside Musk, celebrates women of all ages with the message that women should be proud to share their age with the world, no matter the number. 

"It's the big 40 and I'm kicking it off by joining the COVERGIRL family! It is a dream-come-true opportunity to partner with a brand that has always celebrated all types of beauty and that continues to challenge the singular beauty standard," says Sangita. "True beauty is loving yourself, at any age."

Sangita, who has lived her life in the spotlight for more than a decade understands the importance of quality beauty products that go beyond the skin's surface, which made the partnership with COVERGIRL's reformulated Simply Ageless Collection a natural fit. The collection includes the Simply Ageless 3-in-1 Liquid Foundation, Simply Ageless Instant Wrinkle Defying Foundation, and the new Simply Ageless Instant Fix Advanced Concealer. All of the products in the collection now feature a hyaluronic complex and vitamin C to hydrate the skin and improve tone over time.

COVERGIRL's Simply Ageless Collection is available in store January 2019, and Sangita is appearing on in-store advertising effective January 1, 2019. She will also take part in media activities for the brand.


COVERGIRL is a cosmetics category leader and innovator that celebrates authenticity, diversity and self-expression through makeup. The brand's "I Am What I Make Up" philosophy aims to inspire people to embrace their unique identities and unapologetically create any version of themselves. COVERGIRL is the biggest makeup brand to be Leaping Bunny certified cruelty free. A beauty industry icon, COVERGIRL has been empowering makeup lovers to express their unique beauty for more than 60 years. COVERGIRL is part of Coty Inc., one of the world's largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of your beauty.

About Sangita Patel

Sangita Patel is one of the most engaging media personalities in Canada today. Her love for math and science led her to earn a Professional Engineering Designation. Then her career took a turn to live her true passion in television. Named one of HELLO! Canada Magazine '50 Most Beautiful People,' she's now become a familiar face on the top-rated entertainment show, Entertainment Tonight Canada as well host of HGTV's popular high-stakes series, Home to Win. She has also received the Reelworld Festival's "Traiblazer Award", and been named Anokhi Magazine's "Television Personality of the Year".  She also manages to find time to take on cameo roles in feature films including 'Arrival', and TV shows like Guillermo Del Toro's 'The Strain'.

Sangita, a proud mom to two little girls, also believes in a healthy lifestyle and uses her #FitnessTuesday to motivate thousands of her social media followers. Sangita loves to laugh and her mantra is: Smile and surround yourself with positive energy.

About Entertainment Tonight Canada

Entertainment Tonight Canada is the nation's entertainment powerhouse delivering in depth and breaking up-to-the minute celebrity, film, television and music news both on-air and online. Together with celebrity news trailblazer Entertainment TonightET Canada delivers the Most Watched Hour of Entertainment News to Canadians every night, every week, coast to coast. ET Canada is produced by Corus Entertainment for Global Television in association with Paramount Domestic Television. Sholeh Fabbri serves as Executive Producer with Jodie Davis as Co-Executive Producer. Airs weeknights at 7:00 p.m. PT/7:30 p.m. ET on Global Television.

About Coty Inc.

Coty is one of the world's largest beauty companies with over $9 billion in revenue, an iconic portfolio of brands and a purpose to celebrate and liberate the diversity of consumers' beauty. We believe the beauty of humanity lies in the individuality of its people; beauty is at its best when authentic; and beauty should make you feel happy, never sad. As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, Coty operates three divisions: Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Bourjois and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

For additional information about Coty Inc., please visit


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