Market Overview

Fen Chiew - a leading Chinese liquor brand - accelerates global expansion


GUANGZHOU, China, Jan. 2, 2019 /PRNewswire/ -- On December 26th, Fen Chiew Group, a leading Chinese liquor brand, held the global distributors conference of 2018 in Chimelong, Guangzhou. Li Qiuxi, chairman of Fen Chiew Group, directors and various regional managers, distributors from all over the world, as well as media attended the conference. This was the first global distributors conference of Fen Chiew Group. Distributors from Russia, Spain, Thailand and other countries attended the conference, several foreign distributors spoke at the conference.

Fen Chiew, as a representative of Chinese mild flavor liquor, is one of the top ten Chinese liquors. In 2018, Fen Chiew achieved double improvement of brand and performance, and in the same year, Fen Chiew Group completed the construction of four major product lines. The series of four Fen Chiew products include Fen Chiew with a simple package, Panama gold prize, blue and white, and old white Fen covering different customer groups in high-, mid- and low-market. The domestic and international sales volumes improved over 2017 sales volumes.

2018 was also a year for the global expansion of Fen Chiew including diplomatic envoys in early spring in Beijing, the "American trilogy", the "voice of Europe", the establishment of a mild flavor winery in Canada and the agreement with Georgia Winery in Europe. In 2018, Fen Chiew's increased efforts in overseas markets, included increased overseas publicity, the establishment of overseas official social media accounts (Fen Chiew) on Facebook, Twitter, Instagram and YouTube, providing updates to the brand across the globeFen Chiew appeared in Times Square during Christmas, sending greetings to all.

In 2019, in the face of new opportunities and challenges, Fen Chiew Group will consider long-term development and the realization of its goals; dare to innovate and make bold breakthroughs; without following the traditionally prescribed order. It will continue to integrate marketing, so as to ensure healthy and rapid growth and business performance. Fen Chiew will focus on its core advantages, improve brand retention, implement precise positioning to achieve future collaborations. It will also optimize resource allocation and stimulate brand vitality, so as to become a truly international brand.

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SOURCE Fen Chiew Group

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