Market Overview

Pandora Launches Voice Mode in Mobile App

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Beta Access to New Voice-Enabled Smart Assistant Available Today

Pandora (NYSE:P), the largest streaming music provider in the U.S.,
today introduced Voice Mode, a new, native smart assistant that allows
listeners to control Pandora's mobile app and enjoy new music discovery
using simple voice commands, providing an intuitive, hands-free
experience tailored for the unique tastes of each user. Starting today,
Pandora will roll out access to Voice Mode to select listeners on iOS
and Android, with general availability for all mobile users coming soon.

"Pandora is the leader in personalized audio entertainment, and millions
of our listeners are already loving the experience we've created on
smart speakers and other voice-enabled connected devices," said Chris
Phillips, Chief Product Officer, Pandora. "With Voice Mode, we are
introducing an even more natural and conversational way for listeners to
discover new music and enhance their experience directly in the Pandora
mobile app, like getting recommendations from a friend who really knows
you."

By saying the wake phrase "Hey Pandora" followed by a request, users can
effortlessly control and continually refine their listening experience
by just speaking naturally. Voice Mode allows listeners to seamlessly
enjoy the full range of their Pandora experience hands-free whether
they're driving, cooking, working out, or entertaining friends.

Voice Mode uses advanced Natural Language Understanding technology to
respond to a wide array of requests with the perfect music for each
user's personal tastes, not just what's widely popular, via Pandora's
pioneering music recommendation technology.

Types of requests include:

  • Control requests to change stations,
    control volume, skip or pause music, and other basic navigation
    commands.
  • Thematic requests delivering personalized
    music based on each user's unique tastes, moods, and favorite
    activities like "play something for my workout" or "play music for
    relaxing."
  • Open-ended requests like "play something
    different," "play something I like" or "play more like this."
  • Basic requests for a specific artist,
    song, station, podcast or playlist like "play new music by…" or "play
    my happy jams playlist."
  • Interactive requests like "what song is
    this?" or directional requests like "add
    this song to my party playlist" or "I like this" to give a thumbs-up.

Pandora's uniquely predictive understanding of individual listener
preferences is powered by its Music Genome Project – the richest dataset
of music-listening information in the world. For Voice Mode, Pandora
combines this deep user knowledge, an expert in-house curation team, and
advanced natural language search and personalized machine learning
search algorithms to provide the best and most personalized listening
experience available.

For Voice Mode, Pandora has partnered with SoundHound Inc.'s Houndify
voice and conversational AI platform featuring its proprietary
Speech-to-Meaning™ and Deep Meaning Understanding™ technologies, which
deliver unprecedented speed, accuracy, and intelligence in voice
recognition and understanding.

ABOUT PANDORA

Pandora is the world's most powerful music discovery platform – a place
where artists find their fans and listeners find music they love. We are
driven by a single purpose: unleashing the infinite power of music by
connecting artists and fans, whether through earbuds, car speakers, live
on stage or anywhere fans want to experience it. Our team of highly
trained musicologists analyze hundreds of attributes for each recording
which powers our proprietary Music Genome Project®,
delivering billions of hours of personalized music tailored to the
tastes of each music listener, full of discovery, making artist/fan
connections at unprecedented scale. Founded by musicians, Pandora
empowers artists with valuable data and tools to help grow their careers
and connect with their fans.

www.pandora.com
@pandoramusic | www.pandoraforbrands.com | @PandoraBrands | amp.pandora.com

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